Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-05

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In present people, in commercials people emphecise there product is more modren and devolped as compared to other. i will disscus its positive and negitive impect.and will give my point of view also.

over all ,this is the era of compitition. every one lunching thier product with different and modren ingredient ,and every one express thier product include new ingredients that may higher the costomer expectations . And if a person did not get better result he will public this product as a fake.There fore, we must

in contrast to ,if some one take its product with thier traditional formula and formulated with some new ingredient mayb get more beetter customers .Some how people like to have new things so they get best of universe . This make people more attrected toward new thigs. that make industries to faking thier orignal thing to be modren .thats found a headache for other to public thier product as more newer.

however, in my view , we must to faithful to our costomers so we dont loose thier belive. Because belives are real achievement for a business. People who are use to thier product will not accept some times new ingredients and move to something thats matches to thier mind from past time. like i like to use pefumes of sapil ,i feel thier ingredient are near to my heart. if they add new things in thier old product that change its consistancy . and made me fell for something new. thats why truth are alwys better then a lie.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you suggest that businesses highlight novelty to attract customers and compete, and you give a largely negative view because changing products may disappoint loyal buyers. The perfume example helps make your concern about altered ingredients more concrete. However, the explanation of why advertising stresses newness is brief and sometimes unclear; for example, the point about customers expecting better results is not fully connected to businesses’ advertising choices. Your position also shifts: you discuss benefits of new products before concluding that honesty and consistency are preferable, without clearly weighing the two sides. Develop each reason with a clearer explanation and state your overall view consistently.

Coherence and Cohesion: Band 4.5

There is an attempt to organise the response into an introduction, discussion of competition and customer interest, a contrasting point, and a conclusion. Connectors such as “in contrast” and “however” show an effort to guide the reader. Nevertheless, progression is difficult to follow because ideas are crowded together, and some transitions do not express the relationship clearly. The unfinished sentence “Therefore, we must” interrupts the first discussion, while “in contrast to” does not introduce a complete contrast. Several points about new ingredients, customer expectations, and businesses making products appear modern are repeated without a clear sequence. Use separate paragraphs for the reasons and your opinion, and make each paragraph develop one main point with accurate linking phrases.

Lexical Resource: Band 4.5

You attempt vocabulary relevant to the topic, including “competition,” “traditional formula,” “customer expectations,” and “ingredients,” and you try to express ideas about customer loyalty and product authenticity. However, the range is limited and many spelling errors or inaccurate word choices make the message harder to understand, as in “emphecise,” “modren,” “faking,” and “belives.” Some phrases are also unnatural or unclear, such as “get best of universe” and “near to my heart.” These issues fit a response where vocabulary is sufficient to convey basic ideas but errors can cause difficulty. Build accuracy by checking spelling and learning common collocations, such as “emphasise a product’s new features” and “meet customer expectations.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentences, including a conditional idea in “if they add new things in their old product…” and a relative clause in “People who are use to thier product…”. However, control is inconsistent, and faulty sentence construction often makes relationships between ideas unclear. Examples include “In present people, in commercials people…” and “if a person did not get better result he will public this product as a fake.” There are recurring problems with verb forms, agreement, articles, and sentence boundaries; for instance, “People who are use to thier product will not accept some times…” does not form a clear grammatical structure. Practise building accurate subject–verb sentences first, then combine them with correctly formed conditionals and relative clauses.

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