Privacy Policy

Last updated: July 2026. KeenIELTS (“we”, “us”, “our”) operates keenielts.com, a free IELTS preparation platform. We are committed to protecting your personal information and being transparent about what data we collect, why we collect it, and your rights.

Information we collect: account information (name, email address and password when you register); test data (your answers to IELTS practice tests, writing submissions and speaking recordings); usage data (pages visited, features used and time spent, collected via standard server logs and analytics); and preferences such as your test type (Academic or General Training).

How we use your information: to provide, operate and improve the KeenIELTS platform; to evaluate your IELTS Writing and Speaking submissions using AI; to display anonymised, high-scoring writing samples as model answers for other users (personal information such as names, email addresses and phone numbers is redacted before publishing, and your account name is never associated with published model answers); to send you account-related notifications such as email verification; and to understand how the platform is used and fix technical issues.

Data sharing: we do not sell your personal data. Your writing and speaking submissions are processed by AI service providers to generate feedback and band scores, and we use cloud hosting, database and CDN infrastructure providers necessary to operate the platform. We may disclose data if required by law or to protect our rights.

Data retention and your rights: we retain your account data for as long as your account is active. You have the right to access, correct or delete your personal data at any time by contacting us at hello@keenielts.com.

Cookies: we use cookies and local storage to keep you signed in and remember your preferences (e.g. Academic vs. General test type). Third-party advertising cookies may also be set by our advertising partner as described in the section below.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.