Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays, business usually emphasise that their products are new in some way when advertising. Because we are living in a society which is packed with various of products and people seek for new ideas and innovations. To attract customers, companies started using an advertisement to showcase their products are innovative like it is a compeletely new or upgraded which develops a negative consumer behavour.

Our society is saturated with products which most of them became identical and it is hard to differentiate the products from each other. However, individuals still seek for new innovations when it comes to consumer goods. That's why companies started using advertisement to attract customers by advertising their products are new like it is a new innovation even though there is only a slight difference.

Furtherly, it creates a compulsive buying behavour which has a negative impact on the environment. People compulsively buy products just because it is new even though they didn't need it. For example, smartphone companies release new models every year saying that it is better than the previous model and have some new features. In reality, it is almost identical to previous model and lacks innovation. But people just buy the new models every year, as more people buy it as there is an excisive amount of garbage in the enviroment. Those garbages creates a damage in our environment in a long term.

Companies uses an advertisiment as a tool to hide their lack of innovative ideas and people compulsively buy the products which creates a damage in our enviroment.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you explain that businesses stress novelty to attract consumers in a crowded market, and you clearly regard the trend as negative because it encourages unnecessary purchases and waste. The smartphone example supports this view, but the explanation remains broad, and the reasons businesses use this strategy could be developed further. The conclusion repeats the environmental criticism rather than drawing the main points together. The response is 248 words, so it falls two words short of the 250-word minimum; the 10 words copied from the task prompt are not counted. Add more development, such as explaining why novelty claims influence buyers or giving a specific example of the resulting waste.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, two body paragraphs and a conclusion, and the ideas generally follow a sensible order: market competition leads to novelty-focused advertising, which is then linked to overconsumption and environmental harm. However, progression is limited because the second paragraph largely repeats the explanation in the introduction, while the final paragraph restates earlier points. Linking phrases such as “However,” “Furtherly,” and “For example” make relationships visible, but some connections feel mechanical or unclear. For instance, “as more people buy it as there is” makes the relationship between purchases and waste difficult to follow. Develop each paragraph around a distinct point and use clearer references between ideas.

Lexical Resource: Band 5.5

You use relevant vocabulary for the topic, including “differentiate,” “compulsively,” “identical,” and “environment,” and you attempt more specific expressions such as “slight difference” and “new features.” However, the range is limited by repeated use of “new,” “products,” “people,” and “buy,” and several word choices or collocations are inaccurate. Examples include “various of products,” “seek for new ideas,” “excisive amount of garbage,” and “creates a damage.” Spelling errors such as “compeletely,” “behavour,” and “enviroment” also reduce accuracy. Build a wider set of precise terms for consumer demand, product claims, and waste, and check spelling and natural word combinations during revision.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a relative clause in “a society which is packed with…” and a contrast clause beginning “even though.” However, the range is limited, and errors occur frequently enough to make some sentences difficult to process. The opening fragment, “Because we are living…,” is not joined to a main clause. There are also recurring problems with subject–verb agreement and sentence structure: “Companies uses,” “Those garbages creates,” and “advertising their products are innovative.” Articles and number are also inconsistent, as in “the previous model” and “some new features.” Practise forming complete sentences and checking agreement, articles, and singular/plural forms, especially in longer sentences.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.