Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Currently, businesses in thier advertisement claiming that their product is unique in some way to stimulate the sales of the product, and I think it is a negative development.

Companies are emphasising uniqueness of their products by using advertisements, to increase the buyers of the product and brand value. For example, companies are promoting their products by illustratting the qualities and specialities to gain high capital and lure more customers. Furthermore, multi-national brands such as Gucci and Prada promote their products by celebrities. As a result, people who watch wearing such products by their favourite celebrities improve the significant growth and enhance the brand and market value.

On the other hand, advertisement of product and emphasises by company that their product is one of the major disadvantage for people because who buys products after watching their favourite idol wearing

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You identify a negative view and give a relevant reason for why businesses stress novelty: attracting buyers and increasing brand value. The examples of Gucci, Prada, and celebrity promotion also relate to advertising. However, the response addresses the task only partially. The explanation of why companies emphasise newness is brief, and the negative side is introduced but left unfinished: “people who buys products after watching their favourite idol wearing” does not explain the resulting harm. There is also no developed discussion of whether novelty itself benefits or harms consumers or society. The response is 139 words, below the required 250, so there is not enough space to develop both parts. Complete the argument, explain the consequences, and support your position with a specific example.

Coherence and Cohesion: Band 4.5

There is a basic attempt to organise the response: the opening states your position, the next paragraph explains companies’ motives, and “On the other hand” signals a shift to a disadvantage. These markers give the reader some sense of direction. However, the overall progression is incomplete because the final paragraph stops mid-sentence, leaving the main negative argument unexplained. The first body paragraph also moves from product qualities to celebrity promotion without clearly showing how these points connect. Some references are difficult to follow, particularly “people who watch wearing such products.” Use complete paragraphs with one central point each, and connect examples explicitly to the claim they support. A conclusion would also help bring the argument to a clear close.

Lexical Resource: Band 5.5

You use some relevant topic vocabulary, including “advertisements,” “brand value,” “customers,” and “multi-national brands,” and you attempt more specific terms such as “specialities” and “lure.” This gives you a workable vocabulary base for discussing marketing. However, several word choices and collocations are inaccurate or awkward, such as “increase the buyers,” “gain high capital,” and “people who watch wearing such products.” “Illustratting” is also misspelled, and “thier” contains a spelling error. These issues sometimes make the intended meaning less clear. Aim for natural combinations such as “attract more customers,” “increase sales,” and “people who see their favourite celebrities wearing these products.” Check spelling and choose precise expressions rather than repeating “product” and “value.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including a sentence beginning “For example” and one using “As a result.” Some basic meaning is understandable, but grammatical control is inconsistent. The opening lacks a finite verb (“businesses … claiming”), and the sentence beginning “Furthermore” has an unclear structure around “people who watch wearing.” In the final paragraph, “people who buys” has subject–verb disagreement, and the sentence is unfinished. There are also problems with articles and sentence construction, as in “advertisement of product and emphasises by company.” Practise building complete sentences with a clear subject and verb, then check agreement and clause boundaries. Shorter, accurate sentences would make your ideas easier to follow while you develop control of complex structures.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.