Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

As the competetion is growing between businesses, some of them are using advertisements to emphasise that they are providing a better product because it consist of something new. The other factor is incresed demad by the consumer specially in a country like India where consumers prefer quantity over quality.

In the market today, many brands are providing almost similar products on similar prices, consequently some brands use the technique of representing their product in an advertisement and illustrating the customers that their product have some new ingredients which are going to benefit the customers. For example, two businesses manufacturing face cream with similar ingredients and one of them is cheaper, so consumers will tend towards the cheaper one. To counter this the other business add a new ingredient such as vitamin B12 and showed through an advertisement that it brighten the skin, now consumers are leaned more towards this because by spending a little more they can get a plus one benefit.

on the other hand, the demand for product is also increasing with the rising population. Therefore, some businesses are taking advantage of this situation. They are using fake advertising to attract more customers and as for the context its actually working for them. Some smaller brand just change their packaging and started advertising that they have launched a better version of their last product. This is call fake advertising which is increasing in the market.

In my opinion, the negative sides of this development are higher than the positive sides. Because, the fake advertising is not a joke it can be injurious to health or physically damage your skin, depending on what are you purchasing.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both questions: you explain that businesses highlight novelty to distinguish similar products and attract consumers, and you give a clear view that the development is negative because misleading claims may harm customers. The face-cream example makes the competition argument concrete. However, the reasons are not equally developed. The point about rising demand and population is asserted rather than clearly connected to why companies stress that products are new, and the discussion of fake advertising shifts from novelty claims to deception without explaining how common or representative this is. To strengthen the response, develop the link between novelty and consumer behaviour, then support your negative judgement with a more specific explanation or example of the consequences of misleading claims.

Coherence and Cohesion: Band 6.0

The response has a generally clear structure: an introduction, two explanatory paragraphs, and a concluding opinion. The progression from competition to rising demand is understandable, and phrases such as “For example” and “In my opinion” help signal the direction of the argument. Some connections are less secure or mechanical, however. “The other factor” introduces rising demand, but the paragraph does not fully show how this leads businesses to emphasise novelty. The transition “on the other hand” suggests a contrast, although the paragraph adds another reason rather than clearly opposing the previous one. The final opinion is relevant but brief. Use more precise links between claims and examples, and make the relationship between the two reasons explicit.

Lexical Resource: Band 5.5

You use relevant vocabulary for the topic, including “advertisements,” “ingredients,” “consumers,” “fake advertising,” and “benefit,” and the face-cream example shows an attempt to describe product differentiation. However, spelling errors such as “competetion,” “incresed,” and “demad” reduce accuracy, while several phrases are awkward or imprecise: “representing their product,” “a plus one benefit,” and “consumers are leaned more towards this.” Some repetition of “product,” “business,” and “advertising” also limits flexibility. Aim for more natural collocations and precise terms, such as “promote a product,” “an added benefit,” and “consumers are more likely to choose it.” Proofreading spelling and word forms would make your meaning more fluent.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentences, including a conditional example beginning “For example, two businesses…” and a cause-and-effect structure with “Therefore.” Meaning is generally understandable, but some grammatical errors affect clarity and control. For instance, “their product have” has a subject–verb agreement problem, and “the other business add … and showed” shifts verb forms within the same sequence. The sentence beginning “Because, the fake advertising…” is an incomplete sentence, and “depending on what are you purchasing” has incorrect question word order in an embedded clause. Work on consistent tense and agreement, complete sentence boundaries, and embedded question structure. These corrections, alongside continued use of varied sentence forms, would improve accuracy.

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