Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Businesses thesedays now describe their product to be new in their adverts in one way or another. They do these for several reasons, and I believe this is a positive development.

One reason why businesses do this is, to attract customers. Rebranding do not mean the product is entirely new. People ten get tired of a particular look of items, such as home appliances, clothes, furniture, devices and others items. Changing the look of a product, and describing it as something new will give consumers the idea of a different taste and feel, from what they are already used to. For example, some milk companies tend to change their product packages after some years and list out some original contents boldly written in front, as a new addition from what the consumers are used to before they rebranded. This also is done to build trust and justify the price of the product. Some customers believe that a new product have not been there for a long time and still trending, so they trust it more, and also will pay an extra because its new and believed to be updated.

This development creates a positive impact on businesses and customers. For the production companies, the sales increase when a product is rebranded, because it gives confidence to the consumers to purchase more items just to have a new taste. Loyalty of customers are also not in question, as they return to purchase these items, and also recommend the business. The consumers also feel that new product has a longer life span, than used or old worn out products.

In conclusion, the reason brands describe their product as new in adverts, is to attract new customers, build trust and loyalty. The consumers also gain confidence and better value for their money.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both parts of the question: you explain why businesses present products as new and state clearly that you see this as positive. The reasons—attracting customers, building trust, and encouraging repeat purchases—are relevant, and the milk-packaging example helps illustrate rebranding. However, some points are asserted rather than fully explained. For instance, the claim that consumers trust a product more because it is new, and that it offers better value or a longer life span, would benefit from a clearer explanation or a specific example. The discussion also focuses mainly on packaging and appearance, so considering other forms of innovation or the possibility of misleading advertising would make the response more fully developed.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, a paragraph explaining businesses’ motives, a paragraph on positive effects, and a conclusion. Ideas generally progress logically, and phrases such as “For example” and “In conclusion” help guide the reader. This meets the lower-band expectations securely and shows some features of stronger organisation. However, links between ideas can feel mechanical, particularly the repeated use of “also,” and some references are unclear, as in “This also is done,” where the referent is not immediately precise. The second body paragraph moves quickly from business sales to customer loyalty and product lifespan. Use clearer transitions and develop one point at a time to make the progression more seamless.

Lexical Resource: Band 6.0

You use an adequate range of vocabulary for the topic, including “rebranding,” “consumers,” “trending,” “loyalty,” and “life span.” The example about changing product packaging also shows an attempt to use topic-specific language. Some word choices and collocations are inaccurate or awkward, however, such as “describe their product to be new,” “a different taste and feel,” and “list out some original contents.” There are also spelling and form slips, including “thesedays” and “ten” for “tend.” These do not prevent the reader from understanding your main points, but they reduce precision. Aim for natural combinations such as “promote a product as new,” “a fresh look and feel,” and “highlight the ingredients.”

Grammatical Range and Accuracy: Band 5.5

You use a mix of simple and more complex sentence forms, including clauses beginning with “because” and “as,” and your meaning is generally clear. Some grammatical errors remain, particularly with subject–verb agreement, articles, and sentence construction. For example, “Rebranding do not mean” should be “Rebranding does not mean,” while “a new product have” needs “a new product has.” In “Loyalty of customers are also not in question,” the subject and verb do not agree, and the phrasing makes the sentence difficult to follow. There are also punctuation issues, such as the unnecessary comma in “One reason why businesses do this is, to attract customers.” Check agreement and article use, and revise sentences aloud to ensure their structure is complete and natural.

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