Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Nowadays as there is great compitition in business world and it is the main reason that business owners put stress on the production of unique products. In my point, it is a positive development.

There may be several reasons behind the owner's focus on uniqueness of products. Mainly, it can impress the customer and grap their attention. If a company produces high quality items and add features which make their product different from other products. It will attract more customers and improve the demand of that product. Apple mobile company is one of the best example of this, it makes iphones with unique features such as distinctive style of mobile and camera which attract the majority of buyers around the world. It is really advantageous for it's advertisement.

According to my perspective, it is a positive development because it will forced businesses to improve the quality and provide better customer survices. When any business or company want to become one of the top tanked, it will definitely provide high level facilities. Due to this people will get good product as well as better customer survices. For instance, Nestle one of the leading food company and it provide best mixed and unmixed coffees as well as best pet care. It is known for it's best quality products and survices.

To sum up, in the contemporary world because of vast compitition businesses want new ways of production and unique features of their products. According to my point of view it is positive development because it will help businesses or companies to produce high quality products.

AI examiner evaluation

Task Achievement / Task Response: Band 6.5

You address both parts of the question: competition is given as the reason businesses highlight novelty, and you clearly state that you see this as positive. The Apple example supports the idea that distinctive features attract buyers, while the Nestlé example relates to quality and customer service. This is relevant and gives your position a clear basis. However, the explanation of why businesses emphasise that products are new could be developed further—for example, by explaining how novelty helps a company stand out or justify a higher price. The positive effects are also asserted more than demonstrated, and the Nestlé example does not clearly show how advertising products as new leads to better quality. More precise links between examples and claims would strengthen the response.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, separate paragraphs for the reason and your opinion, and a conclusion that restates your view. Ideas generally progress in a logical order, and linking expressions such as “Mainly,” “According to my perspective,” and “To sum up” help signal the stages of the argument. At times, however, the connections between sentences are not fully controlled. The sentence beginning “If a company produces high quality items…” is left incomplete before “It will attract more customers,” which interrupts the flow. The examples also need clearer links to the point they are meant to prove. Use cohesive devices less formulaically and make each paragraph’s reasoning move explicitly from claim to explanation to evidence.

Lexical Resource: Band 5.5

You use a range of topic-related vocabulary, including “competition,” “unique features,” “demand,” “distinctive style,” and “customer services,” so the main ideas are understandable. There are also attempts to use more specific language in the Apple example. However, spelling and word-choice errors are noticeable, including “compitition,” “grap,” “top tanked,” and repeated use of “best” and “high quality.” Some phrases are unnatural or imprecise, such as “put stress on the production” and “best mixed and unmixed coffees.” These choices limit precision and make parts of the response less fluent. Build a more accurate range of collocations for business and advertising, and check spelling carefully; replacing repeated general adjectives with precise descriptions would also improve the argument.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including conditional structures such as “If a company produces…” and a reason clause beginning “because.” The overall meaning is usually clear, but errors in sentence construction and verb forms remain. For example, “If a company produces high quality items and add features…” does not maintain subject–verb agreement and is not completed as a sentence. In “it will forced businesses,” the verb form is incorrect, while “When any business or company want” has an agreement error. There are also problems with articles and sentence boundaries, as in “Apple mobile company is one of the best example.” Work on completing subordinate clauses, matching verbs to their subjects, and checking articles and punctuation. Greater accuracy in these areas would make your varied structures more effective.

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