Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

These days a trend can be seen where businesses put emphasis in their advertisement that their brand has some new component or qualities. I believe this a positive development for couple of reasons but I also think companies it's necessary that companies should stay loyal with their customers.

Company advertises their products with new ads after each couple of months, just so they stay relevant to the current market and connected with their customers. Every company has its opponent company in the market that's working in the same industry and they keep trying to take over their rival companies. Therefore, in order to achieve this goal, they enhance their product in some way and launch again after a while. In this way they are able to sustain their place in the challenging market requirements.

My second reason is connected to my first reason, If companies stop enhancing and improving their product in anyway, their customer will loose interest and eventually their business may face a setback. So to uphold their consumers needs and interest, they improve their products and advertisements to continue upholding their clients.

This business strategy also help companies to attract new buyers when they see the other company's product has something new to offer. However, I believe company's should be honest with their buyers. If they are advertising something to make their business prosper, they should make sure its true and the product will have the advertised qualities. Otherwise, the company's lose their customer's trust and ultimately customers themselves.

To conclude, It is a good business strategy to emphasize that the product has something new to offer, this will not only retain old customers interest but also attract new customers. Although, it is the responsibility of the company to provide the updated product with the qualities mentioned in the advertisement.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both parts of the question: you explain that businesses stress novelty to remain competitive, retain existing customers and attract new ones, and you clearly regard this as positive provided companies are honest. These points are relevant and your conclusion reinforces your position. However, some ideas are asserted rather than fully explained. For example, the claim that companies improve products to meet “challenging market requirements” is broad, and the point about customers losing interest would be stronger with a specific example or explanation of what kind of improvement matters. Your discussion of honesty adds a useful qualification, but could be linked more directly to whether emphasising novelty itself benefits consumers. Developing these connections would make the response more complete and persuasive.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure: an introduction, separate paragraphs explaining reasons, a qualification about honesty, and a conclusion. The ideas generally progress from competition to customer retention and then to attracting buyers. Linking expressions such as “Therefore,” “In this way,” and “To conclude” help signal relationships between points. At times, however, the connections feel mechanical or repetitive: “My second reason is connected to my first reason” announces a link rather than developing it, while “uphold” and “customers” recur closely. Some referencing is also unclear, as in “they enhance their product,” where the intended company or companies could be stated more precisely. Use transitions more selectively and make links between claims explicit.

Lexical Resource: Band 5.5

You use a relevant range of business vocabulary, including “relevant,” “rival companies,” “enhancing,” “consumers,” and “advertised qualities,” so the main ideas are communicated clearly. There are also attempts at more formal phrasing, such as “sustain their place” and “business strategy.” However, several word choices and collocations are inaccurate or unnatural, including “emphasis in their advertisement,” “opponent company,” and “uphold their consumers needs and interest.” Repetition of “customers,” “product,” and “new” also limits flexibility. Spelling errors such as “loose” for “lose” and “anyway” where “any way” is intended further reduce accuracy. Aim for natural collocations and check spelling and word forms during revision.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including cause-and-effect clauses and conditional structures such as “If they are advertising something … they should make sure…” This gives the response some variety, and the overall meaning remains understandable. Some grammatical errors nevertheless occur. The opening says “I believe this a positive development,” missing “is,” and “for couple of reasons” needs an article. There are agreement and form problems in “This business strategy also help” and “their customer will loose interest.” Sentence boundaries and punctuation also need attention: “My second reason is connected to my first reason, If…” incorrectly joins clauses with a comma, and “Although” is used as a sentence opener in the conclusion without a complete contrasting clause. Proofread for articles, agreement, and punctuation.

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