Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-09

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Recently companies having a tendcy to show their product as a new entity .Though advertising it in such way have same drawback but I think this can not outwiegh it's positive effect.

On one hand,Introducing a new side of a product has several benefit .It increases the customer's interest.People always try to use different types of new things.They may feel bored by using same types of product over and over.They always want to try things that they are not familiar with.So showing a new features on their products, a business company can make their customer curious about their product, which eventually lead them to purchase that.For example,introducing a new AI features in a mobile phone will help the consumers to try out various new experience. For that purpose sell of this types of phone will bloom.

On the other hand,people may loose their interest on product if the new features is not benefacial to them.Sometimes consumer don't like the new fetaures . In that case the market value of that product goes down.It sometiimes removes originality of a product.For example,products like scissors don't need any upgradation at all.But if any company try to add unnecesasry attachment in it,people may not fall for that.That advertisement will be a total waste if this new idea fail.

Finally,I belive advertising a product in new way depends on choosing the right product and finding what consumers really want. And if a company can choose this succesfully then it will be benefacial for both business company and customers.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both parts of the question: you explain that businesses highlight novelty to attract customers, and you give a clear overall view that this is positive when the innovation suits consumers. The examples of AI features in phones and unnecessary additions to scissors make the discussion relevant. However, the reasons for emphasising novelty are not explored in much depth, and the negative side is less developed than the positive side. For instance, you mention that unsuitable features can reduce a product’s market value, but do not explain how this might affect consumers or businesses beyond the brief example. Develop each main point with a clearer explanation and a specific consequence to make the response more fully supported.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, contrasting body paragraphs signposted by “On one hand” and “On the other hand,” and a concluding position. Ideas generally progress logically, and examples are placed alongside the points they illustrate. This gives the essay a coherent arrangement. To make the progression smoother, use linking and referencing more precisely rather than relying mainly on basic transitions. For example, “For that purpose” does not clearly refer to the preceding idea, and “Finally” introduces a conclusion without adding a new stage of reasoning. Some sentence boundaries and spacing also interrupt the flow. Connect the explanation and example more explicitly within each paragraph, and ensure each paragraph has one clearly developed central point.

Lexical Resource: Band 5.5

You use relevant vocabulary for the topic, including “customer’s interest,” “market value,” “originality,” and “upgradation,” and you attempt to discuss consumer behaviour and product features. However, the range is limited and several spelling and word-choice errors reduce precision, such as “tendcy,” “benefacial,” “loose,” and “unnecesasry.” Some phrases are also unnatural or imprecise, including “new entity,” “new side of a product,” and “sell of this types of phone.” These do not prevent the main message from being understood, but they make parts of the response less fluent. Build a more accurate set of topic collocations and check spelling and word forms carefully; for example, use “sales of these phones” and “a new feature.”

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and more complex sentence forms, including a conditional structure in “if a company can choose this successfully” and a relative clause in “which eventually lead them to purchase that.” The overall meaning is usually clear, but some errors in agreement, articles, plurals, and sentence construction remain. For example, “a new features” and “the new features is” show problems with number agreement, while “which eventually lead” does not agree with its singular reference. Several sentences also run together after full stops, and commas are inconsistently placed. Practise checking subject–verb agreement and singular/plural forms, and use full stops and commas to separate complete clauses. More accurate control of these patterns would make your varied sentence attempts easier to follow.

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