Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In todays competitive world, businesses often highlight the new features of their products in advertisements. This is mainely because they want to attract the coustmer and increase their sales. In my opinion, this is largely positive development because its encourage innovation, although it can sometimes lead to unnecessary spending.

There are many reasons why company advertising their products are in new ways because, modern coustmers want to trying latest and fast technology. Therefore, companies used ''new", "improved" and "advanced" word in their products to catch coustmers. Secondly they trying to ahead their competitives and always grow their brand coustmers. For example mobile phones companies regularly advertising their strong processor, long lasting batteries and highly mega pixels cameras to attract coustmer for buying latest model.

I believe this trend is positive for many reasons. Firstly they provide better quality products. As results coustmers can benifit from better and convinent products. This may helps to grow their brand. Furthermore, competitives encourage companies to produce greater invansion that make people lives easier For instance modren smartphones have made communication , education and online shopping much more convinient.

However, there are some negative aspects of this development. Some campanies exaggerate the benefits of their products simply to increase profits

In conclusion businesses advertising their product for fast growing and better quality products

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both questions: you explain that businesses promote new features to attract customers and increase sales, and you state that the trend is “largely positive” because it can encourage innovation. The smartphone example is relevant, and you briefly acknowledge a drawback when companies exaggerate benefits. However, the response only partially develops the task. The negative side is left without explanation, and the conclusion does not clearly restate your judgement or summarise the reasons. The length requirement is also not met: the response is 32 words below the minimum. Develop both sides with specific explanation and examples, then give a complete concluding position.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, reasons, a positive view, a brief counterpoint and a conclusion. Linking expressions such as “Secondly,” “Furthermore” and “However” help signal the direction of ideas. However, progression is uneven: the paragraph beginning “I believe this trend is positive” shifts between product quality, brand growth and innovation without clearly showing how each point connects. The negative point is isolated, and the final sentence is incomplete as a summary of the argument. Some connections are also awkward, such as “There are many reasons why… because.” Use one clear main idea per paragraph, explain each link, and make the conclusion follow directly from the discussion.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “advertisements,” “competitive,” “features,” “profits” and “innovation,” and the examples about smartphones suit the subject. However, the range is limited and several words or phrases are repeated, especially “customers,” “products” and “companies.” Frequent spelling errors—such as “coustmer,” “mainely,” “benifit” and “modren”—make the writing less clear and reduce accuracy. Some combinations are also unnatural, for example “grow their brand customers” and “highly mega pixels cameras.” Build a more precise range for discussing marketing and consumer behaviour, check spelling carefully, and learn common collocations such as “attract consumers” and “promote new features.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a reason clause with “because” and a concession introduced by “although.” However, the range is limited, and frequent errors in sentence structure and verb forms sometimes make ideas difficult to follow. Examples include “companies used” where the present tense is needed, “they trying to ahead” and “This may helps,” which have faulty verb patterns. There are also agreement and article problems in “businesses advertising their product” and “this is largely positive development.” Punctuation is inconsistent, including missing sentence-final punctuation. Practise forming complete clauses, matching subjects and verbs, and checking articles and verb forms before submitting.

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