Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In their advertising, businesses today usually give attention that their products are better in some aspects. Now a day, most of businesses run on advertisment because in their advertisment they give good review about their product even it is not so much good. so in this essay we will discuss about this.

In this paragraph we will discuss the main reason tha why some people give wrong views about their product. First of all is that today people wanted new teconolgy and also wanted improvement in the product so instead of changing in product the owner of company take support of advertisment and tell the good things about the product but they have not so many difference that they told. For instance, few day ago i am busy to watch the reels and suddenly an AD come to my feed i vist their website and placed an order of clothing but when i get this it was not so much better which the owner of this product describe on their advertisment.

So according to my perspective, i think it is negtive and also postive devolmpent. It is negtive devolpment because when the owner give wrong review about the product because a person trust on them but when they see the product it is very different which was shown on advertisment. But it is also good if people tell true about the product if they give right review then it have many benifits because the trust of the people on this product increase.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you suggest that businesses highlight novelty because consumers want improved products, and you give a clear example of an online clothing purchase that did not match its advertisement. Your view, however, is not fully clear: you call the development both “negative and also positive,” but the positive side is conditional on businesses telling the truth, rather than a developed judgement about the trend described in the question. The response also focuses mainly on misleading advertising, while the prompt asks more broadly why businesses emphasise that products are new. Explain additional reasons, such as attracting attention or standing out from competitors, and develop your final position with a specific supporting example.

Coherence and Cohesion: Band 5.0

The response has a basic paragraph structure, moving from an introduction to a reason and example, then to your opinion. Some progression is visible, and phrases such as “First of all” and “For instance” help signal the relationship between points. However, the organisation is repetitive and does not build a clear argument across the whole response: “In this paragraph we will discuss” is an unnecessary signpost, and the final paragraph shifts between negative and positive views without resolving them. Several sentences also run ideas together, making connections harder to follow. Use each paragraph for one clear purpose, link the example explicitly to the reason, and conclude with a consistent position.

Lexical Resource: Band 5.0

You use some task-related vocabulary, including “advertising,” “product,” “improvement,” and “trust,” so the main topic is generally understandable. However, the range is limited and several words or phrases are repeated, particularly “product,” “good,” and “advertisement.” There are also noticeable spelling and word-choice problems, such as “teconolgy,” “negtive,” “devolmpent,” and “give wrong review,” which can make the reader pause. Some expressions are not natural in this context, for example “give attention that their products are better.” Build a more precise range for discussing marketing, such as “promote new features,” “attract consumers,” and “differentiate a product from competitors,” and check spelling and collocations carefully.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including a reason-and-result structure with “because,” and the main meaning can usually be understood. However, the range is limited, and longer sentences often contain several grammatical problems. For example, “most of businesses run on advertisment” has an article/plural issue, while “a person trust on them” has subject–verb agreement and sentence-pattern problems. Tense control is also inconsistent in the personal example: “i am busy” and “when i get this” do not fit the past sequence. Punctuation and sentence boundaries need attention, especially where a full stop is followed by a lowercase “so.” Practise accurate clauses, agreement, articles, and consistent past-tense narration before adding more complex structures.

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