Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Products are very essential to our day to day life.

In their advertising, businesses nowadays usually emphasise that their product are updated in some way.

I think it a positive development because products are the major things which we use the most in our dialy lifes such as diary products, makeup products, tech products so getting updates in the products are more important.

By launching new updates in the products means reducing the faults or defects in the product by make a update in their products the consumers can also experience new varity of taste if the products are from food based businesses or new technologies if the product is from a tech or mobile industry businesses for example updating the software of our mobile will increase the speed and improve the latency of the mobile phone and we can also get to notice the new features and improvements in our mobile phone.

These updates increase the quality of the product which helps the company to sell more products because if the updated product has more features or better than other products people will love to by that product which will help the businesses to expand and manufacture the product to reach the demand by manufacturing more products helps more consumers to purchase the updated product and other possitive sign for the businesses is that the can get huge profits from these new products and can also get more information about the peoples demand like what kind of products that people are demanding for and with help of that information they can make more innovations.

To conclude that updating the products is a possitive development beacuse it will help the businesses to grow and expand their businesses and also help more consumers to get better quality products at a reasonable prices.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You give a clear opinion that emphasising product updates is positive, and you support it with relevant points about improved quality, consumer choice, business growth and profits. The mobile-software example also helps illustrate how updates can benefit users. However, the task asks both why businesses emphasise novelty and whether this is positive or negative. Your response mainly explains the benefits of updates, while the reasons businesses choose to advertise novelty are only implied through sales and competition. Some claims, such as consumers loving a product simply because it has more features, need fuller explanation or a specific example. Develop the business motivation directly and qualify or support broad claims to make the response more complete.

Coherence and Cohesion: Band 5.0

The response has an identifiable opening, a sequence of supporting points and a concluding statement, so the reader can follow your general position. However, most of the explanation is placed in two very long paragraphs, and the central body paragraph moves from product quality to sales, manufacturing, profits and market research without clear stages. Linking phrases such as “which helps” and “and with help of that information” are repeated or awkward, making relationships between ideas less clear. Use separate paragraphs for the reasons businesses promote novelty and for your evaluation, and organise each around one main point. Shorter sentences and more precise transitions would create clearer progression.

Lexical Resource: Band 5.5

You use relevant topic vocabulary, including “updates,” “defects,” “features,” “quality,” “profits” and “innovations,” which allows you to discuss products and business outcomes. There is some attempt at more specific language, such as “software” and “latency,” although “latency” is not clearly connected to the benefit you describe. The range is limited by repeated use of “products,” “businesses” and “new,” and several inaccurate forms or collocations, including “new varity of taste,” “by that product” and “possitive.” Choose more precise alternatives and check spelling and natural word combinations. For instance, explain that updates can “improve performance” rather than relying on a technical term that may not fit the point.

Grammatical Range and Accuracy: Band 5.0

You attempt to connect ideas using clauses and examples, but sentence structures are often difficult to control, and errors sometimes make the relationships between ideas unclear. For example, “By launching new updates in the products means reducing the faults” has an incomplete construction; write “Launching product updates can reduce faults.” Agreement and articles also need attention in “their product are updated” and “I think it a positive development.” The long sentence beginning “These updates increase the quality” contains several linked clauses and would be clearer if divided into shorter sentences. Practise accurate subject–verb agreement, complete sentence patterns and punctuation, while retaining a mix of simple and complex forms.

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