Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

There is no doubt that advertisement assists the people to stay updated with recent trends. Nowadays in advertisement campanies usually emphasise that their product involve new features in some Although this trend can be attributed to several reasons such as boost sales and encourage customers, I ponder that it is largely a positive development for business.

One of the main reasons for advertising the products is boost sales . This is due to fact that by adding new features in product and showing them into ads helps the business to increase sales and generate more profit.Another reason for adopting advertisement is encourage more customers. To elaborate , several campanies used famous celebrities of featuring an advertisement which helps them to attract more buyers of products and improve overall turnover of campany . Therefore, it helps in smooth running of companies.

I believe that advertising is positive development for business because it attract customers. This is because campanies do not show their product in every areas by using these methods they can reach to more customers and tell them

quality of their products. Another point for its positive development is generate profit. To justify, nowadays campanies earn huge amount of money through ads of their products because they use famous celebrities . Thus , ads helps the business generate profits.

To conclude, even though there are several reasons of adoption of ads by business, I believe ii is positive development for business because of encourage customers and generate profits.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You give a clear view that emphasising new features is positive, and you identify two relevant reasons: increasing sales and attracting customers. However, the response only partially addresses the question because the reasons are repeated rather than explained in depth, and the positive effects are discussed mainly as benefits to businesses. For example, explain why novelty appeals to consumers—perhaps it signals improved performance or helps a product stand out—and consider whether this can also mislead buyers. The celebrity-advertising point is relevant but does not directly explain why businesses stress that products are new. The response is also two words below the required minimum. Develop each main idea with a specific example and a clearer link to the question.

Coherence and Cohesion: Band 5.0

The response has a recognisable introduction, two body paragraphs and a conclusion, and the reader can follow the broad position. You also use basic signposting such as “One of the main reasons,” “To elaborate” and “To conclude.” However, progression is limited because the same points—attracting customers and generating profit—are repeated in both body paragraphs and the conclusion without adding much new explanation. Some links are awkward or unclear, as in “Although this trend can be attributed to several reasons such as boost sales and encourage customers.” Organise the body around distinct ideas, and make each paragraph develop one reason or one aspect of your evaluation. Use linking phrases only where they show a genuine relationship between ideas.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “advertisement,” “features,” “customers,” “turnover” and “profits,” so the main subject is generally clear. However, the range is limited and several words or phrases are repeated, particularly “positive development,” “customers” and “ads.” There are also noticeable spelling and word-choice problems, including “campanies,” “campany” and “adoption of ads,” which make the writing less natural. Some combinations are not idiomatic, such as “showing them into ads” and “famous celebrities of featuring an advertisement.” Aim for accurate collocations and more precise terms, such as “promote a product’s new features” or “attract potential buyers.” Proofread spelling and vary repeated vocabulary without using words you are unsure about.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentences, including a concession in “Although this trend can be attributed…” and an explanation beginning “This is because…”. However, the range is limited, and errors occur frequently enough to make some sentences difficult to read. Examples include missing or incorrect verb forms in “One of the main reasons … is boost sales” and “it attract customers,” as well as agreement errors in “ads helps.” Articles and sentence construction also need attention: “it is positive development” should include an article, and “by adding new features in product and showing them into ads helps” has an unclear grammatical structure. Practise building complete sentences with a clear subject and verb, then check agreement, articles and punctuation.

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