Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 4.5)

In this modern era , in their advertising , businesses nowadays usually emphasise that their products are new in some way .In my opinon , this is a positive as well as negative impact on development . let us discuss in further points as given below .

To commence with , modern business has a positive effect on the devolpment because there are variety of things are avaliable in the market . for instance , people has choice the many cream product with the help of qualitiy and according our choice . Hence , Business has introduced many new products in the world .

Moreover , Business has introduced the products and negative impact on the world . like many people has puzzled to choice the product and many products has very wrong for usage . To illustrates that one cream has many brand but people are very confused to choice the right products . Hence , Business has introduced many new products in the world but has many new products has negative impact in the world .

so that people choice the product according to our choice .

To conclude , Business nowadays usually emphaise that their products are new in some ways . Therefore , all has own effect .

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You give a position—“a positive as well as negative impact”—and include a basic point on each side: product variety offers consumers choice, while many brands can confuse buyers and some products may be unsuitable. However, the reasons are only briefly stated, and the example about cream brands does not explain clearly how novelty itself benefits or harms society. The response also does not explain why businesses emphasise that products are new, which is a central part of the question. The conclusion repeats the general position rather than resolving it. The response is 196 words, 54 words below the 250-word minimum; this limits the space available to address and develop the task.

Coherence and Cohesion: Band 4.5

There is a recognisable overall structure: an introduction, separate paragraphs for positive and negative points, and a conclusion. Basic signposting such as “Moreover” and “To conclude” helps readers identify the stages of the response. However, progression within paragraphs is weak: the positive paragraph moves from variety to choice without explaining the connection, and the negative paragraph repeats the claim that businesses introduce new products. Several links are mechanical or unclear, including “Hence” and “so that people choice the product according to our choice.” The final sentence does not clearly follow from the preceding point. Develop one idea at a time and use pronouns and linking phrases to show precise relationships between claims and examples.

Lexical Resource: Band 4.5

You use a small set of relevant topic words, including “advertising,” “products,” “market,” “choice,” and “brand,” so the general subject is understandable. However, vocabulary is basic and repetitive, especially the repeated use of “new products” and “choice.” Several inaccurate word choices or collocations make meaning less clear, such as “puzzled to choice the product,” “wrong for usage,” and “positive as well as negative impact on development.” Spelling errors such as “opinon,” “devolpment,” “avaliable,” and “emphaise” also reduce accuracy. Build a more precise range for discussing consumer decisions and business motives, and check spelling and natural word combinations when editing.

Grammatical Range and Accuracy: Band 4.5

The response relies mainly on short, simple statements, with limited evidence of varied sentence structures. Some attempts to connect ideas are present, but sentence construction is often inaccurate: “there are variety of things are avaliable” combines incompatible structures, and “many people has puzzled” has an agreement and verb-form problem. Other examples include “people has choice” and “many products has,” where subject–verb agreement is not controlled. Punctuation and spacing are also inconsistent, particularly around commas and sentence beginnings. These errors sometimes make relationships between ideas difficult to follow. Practise accurate simple sentences first, then add controlled clauses using “because,” “while,” or “which” to show reasons and contrasts.

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