Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Nowadays, many business owners believe that when advertising their products it is best to state they are new goods in some certain ways, while this could be a good strategy to boost sales, I think the long term negative impacts outweighs the benefits.

On the one hand, advertisement is a great way to reach out to many audience from various locations. Therefore, When company emphasis on selling and delivering new stocks, consumers will be interested in making purchase. For instances an enterprise that sells household items and electronics that are not brand new can display them online as newly purchased and authentic to draw the customers attention. This could be a good marketing strategies, However, I believe this is not the most effective approach to render services to the public as it will only generate temporary income.

On the the other hand, the long term effect outweighs the benefits , customers dissatisfaction could result in giving bad reviews of the products, this can destroy the brand reputations and image. To illustrate, an online food vendor that display freshly made food online, but delivers sour food to consumer will never get good comments from consumers. On the long run businesses will lose consumers trust and loyalty, In addition, they will be poor generation of wealth, and reduce sales as business as substantial company will lose their integrity to function. I think the most profitable way is for company to remain honest always ,and offer good and quality products.

To Conclude, laying emphasis in a particular way that a products is new brings about temporary sales, this is not the best approach for a company that wants to be known for their reputations. business owners should remain true in business and ensure to always deliver the best quality at all time.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both questions: you explain that highlighting novelty can attract customers and increase sales, and you clearly judge the development negatively because misleading claims can damage trust and reputation. The examples of an online food vendor and household goods make the discussion relevant. However, the reasons for businesses’ emphasis on newness are not fully explored: the first body paragraph focuses mainly on the effect on consumers, rather than explaining the commercial motives behind the advertising trend. Some supporting points are also unclear or under-developed, particularly the claim that businesses will experience “poor generation of wealth.” Explain the motives more directly—for example, standing out in a crowded market or encouraging repeat purchases—and develop the consequences with clearer cause-and-effect reasoning.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, two contrasting body paragraphs, and a conclusion. The progression from short-term sales to longer-term reputational harm is easy to follow, and signposts such as “On the one hand,” “On the other hand,” and “To Conclude” help orient the reader. This already gives the essay a coherent framework. However, some links are mechanical or unclear. The first body paragraph shifts from advertising new products to presenting used goods as new without clearly connecting this example to the question. In the second, several consequences are crowded into one sentence, making their relationships harder to follow. Use clearer sentence boundaries and refer back explicitly to the central idea of emphasising novelty; this would make the progression more consistently smooth.

Lexical Resource: Band 5.5

You use vocabulary relevant to advertising and business, including “boost sales,” “marketing strategies,” “brand reputations,” and “consumers’ trust and loyalty.” These choices communicate the main argument and show some range beyond basic everyday language. However, several noticeable word-choice and collocation problems reduce precision: “many audience,” “making purchase,” “render services to the public,” and “poor generation of wealth” sound unnatural or do not express the intended meaning clearly. There is also repetition of “new,” “business,” and “consumers,” while “good” and “best” are used broadly. Build a more precise set of topic phrases and check whether each expression is idiomatic in context. For example, describe customer interest as “purchase intent” and reputational damage as “harm to the company’s reputation.”

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including a conditional structure in “when company emphasis on selling…” and a contrast introduced by “while.” The overall meaning is generally recoverable, but some grammatical errors recur and occasionally make relationships between ideas difficult to follow. Examples include subject–verb agreement in “the long term negative impacts outweighs,” missing or incorrect articles in “when company,” and plural forms in “many audience.” The opening sentence also joins two independent clauses with a comma, and the long sentence beginning “On the long run” contains several clauses that need clearer punctuation. Review agreement, articles, and singular/plural forms, and divide long sentences into complete, controlled units while retaining some complex structures.

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