Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In their marketing, businesses in modern era usually highlight that their goods are new in some way. Certain people of this modren era use that kind of techniques to promote their businesses and they always intruduce some defference in their products due to, they wanna compete the opponents in same feilds. In my opinion, its a positive development.

Nowadays, mostly businesse tycoon use that kind of methods to get more attention of peoples who's wanna purchase the things from markets. They mostly do some changes in their products due to everyperson is making a lot of same produts in same market. its a positive change for everyperson who wanna buy a produts for any fastivel if that kind of compition is don't available in market then they will never get good things according to their mind. For example, usally i go to market and check nemureos things in same stuff but in deferent degins which also get my attention.

In this modern, a lot of peoples are doing online business in beauty products they know too much peoples are saleing same products thats why they change some formulas in their products and also they change name and their packing wrapers. Which can attrect the person to stay at their store and buy it for ownself. The change in formulas it makes products more favorable for buyers due to it can properly change their skin color within days or week. For example. a person who gonna get married he or she will try to enhance his or hir beauty before marrige so they will search some products for their skin beauty from online where they will find too many stores but they will chose that kind of store who has high level of advertising.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both parts of the question: you suggest that businesses emphasise novelty to attract customers and compete with similar products, and you clearly state that you see this as positive. The examples about comparing products in a market and beauty products sold online are relevant. However, the explanation of why novelty is emphasised remains general, and the positive effects are not fully explored. For instance, the claim that product changes can improve skin “within days or week” is asserted rather than explained or supported, and the discussion focuses mainly on attracting buyers rather than considering other benefits or possible drawbacks. Develop each main reason with a clearer explanation and a specific, credible example to make your response more complete.

Coherence and Cohesion: Band 5.0

The response has an identifiable structure: an introduction gives your position, followed by two body paragraphs with examples. This helps the reader recognise the main topic of each section. However, progression within the paragraphs is not always clear, and several ideas are joined in long sentences, making relationships between claims difficult to follow. For example, the first body paragraph moves from competition to buyers’ needs and then to your market experience without clearly showing how each point connects. Linking expressions such as “due to” are repeated and sometimes do not express the intended relationship. Use clearer topic sentences, divide complex points into shorter sentences, and make each example explicitly support the reason it follows.

Lexical Resource: Band 4.5

You use some vocabulary relevant to advertising and consumer choice, including “promote,” “attention,” “formulas,” and “advertising,” so the central meaning is generally understandable. However, the range is limited and several words or phrases are repeated, such as “products,” “same,” and “change.” Frequent spelling errors—including “modren,” “intruduce,” “defference,” and “attrect”—also make the writing less clear. Some expressions are imprecise or unnatural, for example “businesses tycoon,” “high level of advertising,” and “for ownself.” Build a more accurate range of topic vocabulary and check spelling carefully. Choosing precise collocations will help you express ideas about competition, product innovation, and consumer appeal more naturally.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentence forms, and the reader can usually identify your main point. However, complex sentences are often faulty, and frequent errors in sentence structure, agreement, articles, and verb forms sometimes make the relationships between ideas difficult to understand. For example, “they wanna compete the opponents in same fields” has an unclear grammatical pattern, while “everyperson is making a lot of same products” has problems with agreement and article use. The sentence beginning “The change in formulas it makes products…” also has an unclear subject structure. Practise building accurate sentences with one main clause and a clearly connected subordinate clause, then check verb agreement, articles, and punctuation before adding further detail.

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