Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In recent days, business companies prioritize that their products are unique in some ways from others . This is way of marketing their product and the reason is they wants to grave the attention of their customer. I think it is a positive change that helps to increase the sale.

One of the main reason is that they wants to make curious their consumer . They want to sick the attention and this is a business policy to tantalized the product. Because human phycology is they wants to give a shot to new things and people want to experience the result. For instance, fair and lovely company promoted that their product helps to ng skin, in some years ago. Although people want to glow and brighten their skin, they try to avoid whitening products. That is why , they change their marketing strategy . They change the product name to glow and lovely which promote glowing skin. As a result, people are showing interest to buy their product.

This is a positive development because this marketing way assist to increase the sale. After attracting the consumer, they show interest to buy this product to experiment. In this way rise the sale rate which help to the company make profit. It is a good development to broader to their business and help the nation. For example , business company will pay tax to the government and governments can invest this money to develop the public service. For these reasons, this is a positive change.

In conclusion, companies emphasis that their product is new from present other products which is available in market , they try this way to focus their product. When customer buy the marketed product and earn a amount of profit. And this is the positive aspect to enlarge their business.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both parts of the question: you explain that businesses highlight novelty to attract customers, and you clearly regard this as positive. The example of Fair & Lovely changing its marketing message illustrates how a company may respond to consumer preferences, while the point about tax revenue gives a further reason for your view. However, the explanation of why novelty attracts buyers is not always clear, and the example focuses more on changing a product’s image than on presenting it as new. The claim that this benefits the nation also needs a clearer link to the main argument. Develop these points with more precise explanations and examples directly connected to novelty in advertising.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure: an introduction, two body paragraphs and a conclusion. The main ideas are generally grouped sensibly, and signposts such as “For instance,” “As a result” and “In conclusion” help show the direction of the argument. However, some links are mechanical or unclear. For example, “Because human phycology is they wants to give a shot to new things” does not connect smoothly to the preceding sentence, and the final paragraph repeats the claim that companies promote products to attract customers without clearly summarising the supporting reasons. Use clearer references and transitions between cause, example and result, and make the conclusion synthesise rather than repeat.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to marketing and business, including “marketing strategy,” “consumer,” “attracting” and “profit.” However, the range is limited by repeated use of “product,” “company” and “positive,” and several inaccurate word choices or collocations make meaning difficult to follow. Examples include “grave the attention,” “sick the attention,” “tantalized the product” and “broader to their business.” There are also spelling and word-form problems, such as “phycology” and “emphasis” where the verb “emphasise” is needed. Build a more reliable set of topic phrases and check that each expression fits its context; precision will help your ideas sound clearer and more natural.

Grammatical Range and Accuracy: Band 5.0

You use both simple statements and some attempts at longer structures, including a conditional-style explanation and sentences with “although” and “which.” However, control is inconsistent, particularly with subject–verb agreement, sentence construction and articles. For example, “they wants” should be “they want,” and “One of the main reason” needs a plural noun. The sentence beginning “Although people want to glow…” is not clearly connected to its main clause, while “When customer buy the marketed product and earn a amount of profit” is an incomplete sentence. Review agreement and sentence boundaries, and practise building complex sentences with a clear main clause. More accurate control of these patterns would make the argument easier to follow.

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