Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-10

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Business advertise thir product is unique and have distinguish features.As it is good because facilitate consumer according to need but it is bad when it only advertise to get good sales and harmfull for user,environment and society.However,new product development is benificial for people when it launch for the welfare of society.

On the one hand,new development of product give new feature to consumer which customer need and consumer want to utilize that unique quality of product.In competitive market manufucturing companies have a solo department who only work on researching on new feature,design and colour in order to fulfill customers demands.New feature enhance quality which ultimately increase revenue for company as a result firm compete in market effectively. New innovation in products give satisfaction and make lives easier like in past mobile phones have no internet facility but by passage of time and now phones support internet and now we connect easily and communicate each other.

As some times,businesses add feature just to increase sale and to compete their competitor and do not facilite customer like add useless feature which bear more cost because lot of amount spend during research and development of product.While,product not have any practical implication which is imposible to work just add in product due to competitive and sale pressure.So regulation should check and survey cusinesses stretigies is it working and betterment for society or not.

in conclusion,businesses should align on one page and do productive research and add new things for customer not to do in competion and sale pressure.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both parts of the prompt: you suggest that businesses highlight novelty to attract customers and compete, and you give a qualified view that innovation can benefit people but can also be harmful or wasteful. The mobile-phone example helps explain how a useful new feature can make communication easier. However, the reasons for emphasising novelty in advertising are not fully separated from the benefits of product development, and the negative side is less clearly supported: “useless feature” and possible harm to society are asserted without a specific example. Your position is present, especially in the conclusion, but it would be clearer if stated directly and consistently. Develop each reason with a concrete example and explain how it answers the question.

Coherence and Cohesion: Band 6.0

The response has an overall structure: an introduction, a paragraph presenting benefits, a paragraph discussing drawbacks and regulation, and a conclusion. This gives the reader a recognisable progression from positive effects to concerns. Some links between ideas are clear, such as the move from new features to company competition and then to the phone example. However, connections are sometimes mechanical or unclear. For instance, “As some times” does not clearly signal the contrast with the previous paragraph, and “While” introduces a fragment rather than a complete contrasting point. The conclusion also introduces the vague idea that businesses should “align on one page.” Use clearer topic sentences and make each paragraph’s central point explicit; then connect examples directly to that point.

Lexical Resource: Band 5.5

You use a relevant range of topic vocabulary, including “competitive market,” “research and development,” “unique quality,” and “practical implication.” These choices show an attempt to discuss business motives and product innovation rather than relying only on basic terms. However, spelling and word-choice errors are noticeable and sometimes make the reader pause, as in “thir,” “manufucturing,” “benificial,” and “cusinesses stretigies.” Some combinations are also unnatural, such as “solo department” and “align on one page,” while “new development of product” is imprecise. These issues keep the vocabulary from being consistently clear and natural. Check spelling carefully and learn common collocations, such as “dedicated research department” and “meet consumer needs.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including a contrast with “but” and a reason clause beginning “in order to.” This gives the response some structural variety. However, control is limited, and errors in sentence construction, agreement, articles, and punctuation recur. For example, “Business advertise thir product is unique” lacks a clear grammatical structure, while “new development of product give” has problems with number and verb agreement. The sentence beginning “While, product not have” is incomplete, and several long sentences run ideas together without reliable punctuation. Practise building accurate subject–verb–object sentences first, then add subordinate clauses. Pay particular attention to articles, plural forms, and complete sentences when using contrast words such as “while.”

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