Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Advertisement is one of the good way to emphasise our bussiness. Some businesses realize that their products are modren in some way. In my prospective, it has both positive and negative development. I will explain it briefly below.

According to positive developments, many businesses actually advertise their new products. They stock the new items and publish it onto social media as well as on posters. Their main reason is to attain good response from their customers and also clear their trust issuses among these products. In this way, they boost up their businesses very much. Their first priorty is their customer's trust on them. So, they like to say everything truth to to their customers instead of saying lie. They can also get good price by selling those products who they are advertised. Which become good for their business growth.

Now according to negative developments, numerous businesses do not advertise the actual item. They lie with people. They advertise new products pictures on social media and also on posters. But, they do not sell these products. They put a bad impact on online advertisement among many people views. In this way, amny people put back their interest from these advertisements. On that, many others people's business also suffer from this act. Which is a very bad development among businesses. In this way,they loss many of their costumers. Which is a very big loss for business.

To conlude, I think businesses should need to say truth with customers. They shuld not need to advertise new products if they do not have it.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions by offering reasons businesses highlight novelty and giving a mixed evaluation, then concluding that they should be truthful. However, the explanation of why businesses promote newness is not consistently clear: customer trust and business growth are mentioned, but the link between emphasising novelty and these outcomes needs fuller explanation. The positive discussion also shifts towards advertising honestly, while the negative section focuses on businesses advertising products they do not actually sell; this is relevant but does not fully examine the broader effects of novelty-focused advertising. Your position is present, though “both positive and negative” is not resolved into a clear overall judgement. Develop each reason with a specific example and state more directly whether you consider the trend positive or negative overall.

Coherence and Cohesion: Band 6.0

The response has a recognisable overall structure: an introduction, separate positive and negative paragraphs, and a conclusion. This makes the main stages easy to identify. You also use signposting such as “According to positive developments” and “Now according to negative developments.” However, these transitions sound mechanical, and several sentences are fragments or loosely connected, including “Which become good for their business growth” and “Which is a very bad development among businesses.” Repeated references to “In this way” also make the progression less smooth. Some links between claims are unclear, particularly how advertising new products builds trust. Use complete sentences, vary linking expressions, and make the relationship between each reason and its consequence explicit.

Lexical Resource: Band 5.0

You use a basic range of topic-related vocabulary, including “advertise,” “products,” “customers,” “business growth,” and “social media,” so the general subject is understandable. However, vocabulary is limited and several inaccurate word choices or collocations make parts of the argument difficult to interpret. For example, “clear their trust issues” does not clearly express the intended idea, while “put back their interest” and “get good price” are unnatural in context. Spelling errors such as “bussiness,” “modren,” “priorty,” and “costumers” are also noticeable. Aim to use precise phrases such as “build customer confidence” and “lose interest,” and check spelling and word forms carefully. This would make your meaning clearer and more natural.

Grammatical Range and Accuracy: Band 5.0

You attempt both short statements and longer sentences, and the overall meaning can usually be followed. However, the range of structures is limited, and attempts to connect clauses often produce incomplete or faulty sentences. For instance, “Which become good for their business growth” and “Which is a very bad development” are fragments rather than complete sentences. There are also recurring problems with articles, agreement, and sentence construction, as in “Advertisement is one of the good way” and “They stock the new items and publish it.” The conclusion, “businesses should need to say truth,” also shows difficulty forming a modal construction. Practise building complete sentences with clear subjects and verbs, and review articles, plural agreement, and modal verbs.

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