Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

The advertising of a businesses recent year the show their iteams and many area.

Overview, In my prespective i am strongly agree with positive side but littlebit disagree with negative side.

Firstly, we find why i am agree with advertising. For instance, my brother open a watch shop and last year but their shop are corner of the market and little bit custome came there so my bro are very disappointed on that matter. So i says to my brother made a facebook page and starte onlion business so my brother agree with me and he made more pages and different platefroms to illustates, we made a videos of ours product and these videos they uploded on tiktok, Instragram,Snapchat and whatsapp groups. Moreover their watches shop are very popular and all social media platefroms.So my brother are very delight on that business.And many time they anvite the famous stars of social media and they advetising there products so there customes are improve more.and reacent days there shop are very famous and our distric.so advertising is the best way for businesses.

Secondly, Why i am little bit disagree with that. It can be clearly seen that, Many individuls invate famous peoples and they advertising their products and they edited their iteams on mobile phones. So many time the product see him on social media and are very fantastics but we order that so their quality are very cheaf.Futhermore many local peoples advertising their products and different way they make poster on the iteams and they attached these poster and every wall and they distroyed they wall panting and colours.

Conculsion, Simple adn clear Advertising are very important for businesses. While fake advertising are very harmful for county.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You give a clear overall view that advertising is mostly positive, while acknowledging a negative side, and your brother’s watch shop provides a relevant example of how online promotion can attract customers. However, the response only partly answers why businesses emphasise that products are new: it focuses mainly on advertising in general and does not explain the appeal of presenting products as new, such as attracting attention or distinguishing them from competitors. The negative point about poor-quality products is relevant, but the example of posters damaging walls is less directly connected to the question. Develop both reasons more fully and make the link between each example and the question explicit.

Coherence and Cohesion: Band 5.5

The response has an introduction, two body sections and a conclusion, and the sequence from benefits to drawbacks is understandable. Basic signposting such as “Firstly,” “Secondly” and “Conclusion” helps identify the stages of the argument. However, progression within paragraphs is often difficult to follow: the long account of your brother’s shop moves rapidly from a Facebook page to several platforms, celebrity promotion and popularity without clearly separating the points. Some links are mechanical or unclear, and references such as “they” and “their” do not always make it clear whether you mean the business, the products or the customers. Use shorter, focused paragraphs and connect each example to one main idea.

Lexical Resource: Band 4.5

Your vocabulary is basic and often repetitive, with frequent spelling and word-choice errors that can make the reader work to understand the message. Words such as “advertising,” “products” and “famous” recur, while phrases including “different platefroms,” “quality are very cheaf” and “fake advertising” are inaccurate or unclear. You do attempt topic-related language, including “social media,” “quality” and “customers,” but control of spelling, collocation and word forms is limited. Build a reliable set of phrases for explaining marketing, such as attracting consumers, promoting a product and standing out from competitors, and check spelling carefully. More precise vocabulary would make your reasons clearer without requiring unnecessarily advanced words.

Grammatical Range and Accuracy: Band 4.5

You attempt both simple statements and longer sentences, including a sequence beginning “So my brother agree with me and he made more pages,” but the range is limited and complex attempts are often faulty. Errors in verb forms, agreement, articles and sentence construction occur throughout: for example, “my brother open a watch shop,” “their shop are corner,” and “their quality are very cheaf.” Several sentences join multiple ideas without clear grammatical boundaries, which makes relationships between actions difficult to follow. Practise accurate present and past-tense forms, subject–verb agreement, and complete sentence patterns before adding more clauses. Clearer punctuation and shorter sentences would also help readers follow your examples.

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