Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Nowadays, advertisments plays a crucial role in promoting products. Companies use many ways to attract consumers to their product. Advertising is one of the most successful methods to attract and encourage people to buy their products. Mostly, they focus on emphazing quality and freshness. In my opinion, such marketing strategies have a negative impact to the society.

Advertising is one the best ways to introduce products to the society. However, it should be done according to the ethical principles while protecting socio-behavioral norms. Before buying a product, consumers always look for advertisments to get to know updated knowledge of items, especially for food items. When it comes to food, people looks for the quality and freshness over quantity. As a result, advertising companies try to promote their brands by using that concept.

Furthermore , if manufacturing companies only focus on demanding their products without thinking of consumers, it can have a very bad outcome, especially about the product quality and freshness. Most of companies use this freshness as their maketing tool, even though the quality and freshness are low in the product. Consequently, consumers tend to buy these products only looking at those advertisements. It directly affects on public health, because most of the food which are faking the quality measures can be harmful to people. Long-term consumption of these kinds of food can cause serious medical illnesses.

In conclusion, I strickly agree that business nowadays usually emphasise their produts are new to attract consumers, which can negatively affect on the society.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You give a clear view that emphasising novelty is negative, and you offer a relevant consequence: consumers may trust claims about freshness and buy food that could harm their health. This addresses the opinion part of the task. However, the explanation of why businesses emphasise that products are new is only partly developed. You mention advertising as a way to attract buyers and refer to freshness, but do not clearly explain the appeal of novelty itself—for example, how it differentiates a product from competitors or encourages repeat purchases. The discussion also focuses mainly on food, so the argument would be more complete with a broader example and fuller development of the business motive. Your position is clear, but some ideas need more precise support.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure: an introduction, two body paragraphs and a conclusion. The paragraphs generally have distinct purposes, and linking expressions such as “However,” “Furthermore” and “Consequently” help show relationships between ideas. Overall, the reader can follow the argument from advertising to consumer choices and possible health effects. At times, though, the progression is mechanical or the links between claims are not fully clear. For instance, the first body paragraph moves from ethical principles to consumers seeking information and then to food freshness without explaining each connection. The conclusion largely repeats the introduction rather than drawing the main reasoning together. Develop a clearer sequence within each paragraph and use referencing and transitions to show how each point supports your position.

Lexical Resource: Band 5.5

You use a relevant range of topic vocabulary, including “promoting products,” “consumers,” “ethical principles,” “manufacturing companies” and “public health.” These choices make the subject clear, and phrases such as “long-term consumption” show an attempt to use more specific language. However, spelling and word-choice errors are noticeable, including “advertisments,” “emphazing,” “maketing” and “strickly.” Some collocations are also unnatural: “updated knowledge of items” and “negative impact to the society” do not express the intended ideas idiomatically. Repetition of “quality and freshness” limits flexibility. Aim to use precise, natural phrases such as “up-to-date product information” and “an adverse effect on society,” and proofread spelling carefully.

Grammatical Range and Accuracy: Band 5.5

You use both simple sentences and more complex forms, including a conditional construction (“if manufacturing companies only focus… it can have…”) and a relative clause (“food which are…”). Most of the meaning remains understandable, but some grammatical errors occur in agreement, articles and sentence patterns. For example, “advertisments plays” has a subject–verb agreement problem, while “people looks” should use a plural verb. In “one the best ways,” an article is missing, and “it directly affects on public health” uses an incorrect verb pattern. There are also punctuation and spacing slips, such as the space before the comma after “Furthermore.” Review agreement and common verb patterns, then check each sentence for articles and punctuation.

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