Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.5)

These days advertisement from corporations often provide information about how their products are unique in some features. The primary reason for the concept is to gain revenue, as there are a lot of existing products. I believe this is a positive development because it provides a wide-range of choices to consumers.

The main cause of businesses promoting their products and providing details in certain unique way is to gain an income. This is because there are a lot of existing products that provide the same details, which causes consumers to have less interest in it because of how broad the concept is. For example, in the Philippines a lot of shops in market places have a distinct key feature on their streetfoods to attract buyers. As a result, corporations advertise their products in a unique way to meet the public preferences and gain an income with it.

In addition, I believe that the former notion has a positive development to people's choice. That is because certain individuals have an innate diseases or illnesses which often restrict them to buy some consumer goods, such as people who have diabetes, heart problems and skin issues. For instance, Coca-cola company promoted an alternative product to their sugary sodas which is the coke-zero. Therefore, for those people who are not allowed to sugary drinks they are provided with an alternative option, which can potentially prevent from worsening their disease.

In conclusion, businesses promote their products in a certain unique way to gain revenue. In my own opinion, this is a positive development because individuals are provided with a lot of choices that suit their current cicrcumstances.

AI examiner evaluation

Task Achievement / Task Response: Band 6.5

You address both parts of the question: you explain that businesses highlight novelty to increase revenue and state clearly that you see this as positive because it gives consumers more choice. The examples of distinctive street food and Coke Zero make the response relevant, and the latter helps connect product variation to consumers’ needs. This meets the task well, but the explanation of why novelty itself attracts buyers is somewhat repetitive and could be developed more precisely. The health example supports choice, though it does not fully show how advertising a product as new benefits consumers. To strengthen the response, explain the link between novelty, competition and consumer interest, and consider a limitation or qualify your positive view.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, two body paragraphs with distinct purposes, and a conclusion that restates your position. Linking expressions such as “For example,” “In addition,” and “Therefore” help readers follow the argument. The progression is generally logical, but some connections are mechanical or unclear. In the first body paragraph, “This is because there are a lot of existing products that provide the same details” does not clearly explain why consumers lose interest, and “the former notion” in the next paragraph is an imprecise reference. Use more direct links between each claim and its explanation, and make references explicit. This would make the cohesion more flexible and the argument’s progression easier to follow.

Lexical Resource: Band 6.0

You use an adequate range of vocabulary for the topic, including “unique,” “distinct key feature,” “consumer goods,” “alternative product,” and “revenue.” These choices communicate the main ideas, and you attempt some less common expressions. However, several word choices and collocations are inaccurate or awkward, such as “gain an income,” “meet the public preferences,” and “positive development to people's choice.” “Innate diseases” is also not an appropriate way to describe health conditions, while “cicrcumstances” contains a spelling error. These issues do not prevent understanding, but they limit precision and naturalness. Aim for more conventional collocations and check spelling; for example, describe businesses as seeking to “increase sales” and products as “meeting consumer preferences.”

Grammatical Range and Accuracy: Band 6.0

You use a mix of simple and complex sentence forms, including clauses introduced by “because,” “which,” and “that,” and most of the argument remains understandable. Some grammatical errors persist, however. In “advertisement from corporations often provide,” the subject and verb do not agree; “a lot of existing products” is plural. The phrase “people who are not allowed to sugary drinks” is missing a grammatical link, and “can potentially prevent from worsening their disease” lacks a clear object and subject reference. There are also article and preposition problems in phrases such as “in certain unique way.” Review agreement, articles, and verb patterns, then proofread complex sentences to ensure that each clause has a clear subject and complete structure.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.