Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In conventional epoch, due to less development, There were fewer sources for advertising products in market. Whereas in this contemporary era, due to modernization, there are numerous sources of advertising products. It is highly debatable whether in advertising, businesses usually emphasize that their products are new in some way nowadays. I shall discuss both positive and negative development in upcoming paragraphs.

The predominant reason why every businesses emphasize their products are new in some way is because to enhance the sale. For instance, companies emphasize their newly launched products in market. it plays an crucial role to expand the sale of product and to gain more popularity in market. Therefore, most of businesses advertise products expand sale. As a result, it is very beneficial for companies to emphasize products in some way.

The major merits of nowadays businesses emphasize that products are new in some way in advertising, Firstly, through advertising of product, it is supportive for growing number of people to grab understanding about products quality, benefits of product, how to use product. As a result, advertising products also helps to expand sale of product. For example, people gain knowledge about products manufacturing and expiry date.

As 'Beauty lies in the eyes of beholder' some similar demerits of companies nowadays usually emphasize that their products are new in some way is that advertise products from celebrities. For example, a person dislike one celebrity. if a celebrity advertise any product, that person avoid to use the product that advertise by celebrity.

In conclusion, the Aformentioned arguments in nutshell. From my perspective, positive developments are more then negative developments because advertisement plays an crucial role to expand the sale of products among buyers in market.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both questions: you suggest that businesses highlight novelty to increase sales, and you give a view that the development is positive overall. However, the explanation of why novelty is emphasised remains narrow, and the positive and negative points are only briefly supported. The discussion of product information—such as quality, benefits, and expiry dates—does not clearly explain why businesses present products as new. The celebrity example is also difficult to connect to novelty, since it focuses on a consumer disliking an endorser rather than on the effects of advertising new features. Your conclusion restates your preference but does not weigh the arguments. Develop each point with a clear explanation and a directly relevant example.

Coherence and Cohesion: Band 5.0

The response has an introduction, separate body paragraphs, and a conclusion, so the reader can identify its broad structure. You also use signposts such as “For instance,” “As a result,” and “In conclusion.” However, the overall progression is not always clear: the first body paragraph repeats the sales point, while the next shifts to general product information without a clear link to the question about novelty. Some linking phrases are inaccurate or mechanical, and references such as “that advertise by celebrity” make it hard to identify what is being discussed. The conclusion’s opening fragment also interrupts the flow. Give each paragraph one distinct purpose, connect examples explicitly to its main idea, and use clear references and transitions.

Lexical Resource: Band 5.0

You use some topic-related vocabulary, including “advertising,” “newly launched products,” “manufacturing,” and “expiry date,” and you attempt more formal expressions such as “predominant reason.” However, the range is limited by repeated phrases such as “emphasize,” “products,” and “expand the sale,” and several combinations are unnatural or unclear. For example, “expand the sale” and “gain more popularity in market” do not express the intended ideas naturally; “increase sales” and “gain market recognition” would be more precise. “Aformentioned” is also misspelled, and “in conventional epoch” is an unsuitable phrase for this context. Build a more varied set of accurate collocations for discussing product innovation, consumer choice, and commercial benefits.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including clauses introduced by “whether,” “because,” and “if.” However, the range is limited, and errors occur frequently enough to make some sentences difficult to follow. Examples include “every businesses emphasize their products are new,” where the subject and verb pattern do not agree, and “it plays an crucial role,” where the article is incorrect. The sentence beginning “In conclusion, the Aformentioned arguments in nutshell” is incomplete, and several sentences have faulty clause structure, such as “Therefore, most of businesses advertise products expand sale.” Capitalisation and punctuation are also inconsistent. Practise accurate subject–verb agreement, articles, complete sentence construction, and punctuation before adding more complex structures.

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