Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays,business used their product in new way for advertisement.I beleive this is positive development becasue it helps to solve consumer new problem in new ways.

First, business are developing product with huge research where they collect the feedback of product before lunching it. On other hand, consumer are expecting new product with new feature.Most of consumer are excited to see new product in the market. For example, car companies shows new safety feature or better fuel efficiency to convince drivers to purchase their cars over other brand.

In my opinion, this trend is good because it bring progress and new drive for the consumers. Initially, pressure to bring new feature company invest huge amount in technology and market research. As result, society gets faster computer, safer car, quality product. Secondly, consumer benefit from quality product and more option in the market. When business compete to offer the new improvement, shoppers get new product which save time, money, use less energy, and make daily tasks much easier.

In conclusion, business empasize in new to attract hte consumers and increase their sales volume. I think this is positive trend because healthy competition in market make useful innovation and better product for everyday life.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You give a clear position that emphasising new features is positive, and you offer relevant reasons: innovation, consumer choice, and practical benefits. The car-safety and fuel-efficiency example helps illustrate how businesses promote improvements. However, the response only partly answers the question because it explains the benefits more than why businesses choose to emphasise novelty in their advertising; the point about attracting customers and increasing sales appears only briefly in the conclusion. Several claims, such as society gaining “faster computer” and “quality product,” are asserted rather than explained or supported. The response is also 49 words below the required minimum, which limits the space available to develop both the reasons and your evaluation. Expand the business-motivation explanation and support each main idea with a specific example.

Coherence and Cohesion: Band 6.0

The response has a recognisable overall structure: an introduction, two body paragraphs, and a conclusion. The ideas generally move from product development to benefits for consumers, and signposts such as “First,” “Secondly,” and “In conclusion” help readers follow the argument. However, some links are mechanical or unclear. “On other hand” does not clearly show how consumer expectations contrast with the preceding point, and the relationship between research, new features, and advertising could be made more explicit. The second body paragraph also combines several benefits without developing a clear sequence. Use linking phrases that express the precise relationship between ideas, and organise each paragraph around one main point with explanation and an example.

Lexical Resource: Band 5.5

You use relevant topic vocabulary, including “feedback,” “safety feature,” “fuel efficiency,” “technology,” and “market research,” which allows you to discuss the subject. There are also attempts at more specific expressions such as “healthy competition” and “innovation.” However, the range is limited and several word-choice, collocation, and spelling errors reduce precision: “before lunching it” appears to mean before launching it, “new drive” is unclear, and “emphasize in new” is not a natural expression. Spelling errors such as “beleive,” “becasue,” and “empasize” are noticeable. Build a bank of accurate phrases for advertising motives and product development, and proofread spelling and collocations so your meaning is consistently clear.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and more complex sentence forms, including a reason clause with “because” and a time clause beginning “When business compete…”. The main ideas remain understandable, but errors in agreement, articles, plurals, and sentence construction are frequent enough to affect accuracy. For example, “business are developing” and “car companies shows” have subject–verb agreement problems; “it bring progress” should use a singular verb form; and “consumer are expecting” needs a plural or singular subject consistently. The opening also lacks a space after the comma, while “As result” is missing an article. Practise checking each sentence’s subject and verb, then review articles and plural forms. Aim for accurate, complete sentences before adding more complex structures.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.