Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowdays companies do advertistments for their products.When we sees these ads they tell us there products is different from other to stand out in market.In opinion it is have positive development.

According to me by doing this they can do well in business beacause people always want new things if they tell the people they do not have variety people would never eager to buy their products.That stragety helps their business to bom and it will be good for the economy as well.Italso encourage new business and helps them to invents new products in market.

There is also some negative impacts that people started by impressing from ads and they can avoid that products whom are already avaliable in market because they thought that existing items was not good enough.It will also may impact the price of those procducts that are already avaliable. There is also chance that people understand companies stragety that will not willing to by these products.

In my opinion companies should do this type advertisment in some extent not frequently it will not work always in their favour it will also can backfire them.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a clear overall view that emphasising novelty is positive, while acknowledging possible drawbacks. You also offer relevant reasons, such as attracting buyers, supporting business growth and encouraging new products, and note that advertising can make consumers overlook existing items. However, the task is only partially addressed: the reasons businesses highlight novelty are not explained in enough detail, and the positive and negative effects are mostly asserted rather than supported with examples. Your final qualification that companies should advertise novelty only “in some extent” is not fully developed. The response is 62 words below the required minimum, which limits the space available to explain and illustrate your ideas. Develop each main point with a specific example and explain its consequences.

Coherence and Cohesion: Band 5.5

The response has a basic overall structure: an introduction, a paragraph presenting benefits, a paragraph describing drawbacks, and a conclusion. This helps the reader follow the broad direction of your argument. However, progression within paragraphs is limited, and several ideas are joined mechanically with repeated forms such as “There is also” and “It will also.” The relationship between claims is sometimes unclear—for example, the point that novelty can encourage new businesses is not connected explicitly to the earlier claim about economic benefits. Use clearer topic sentences, group related points, and add linking phrases that show cause, contrast or result. A more developed conclusion should also restate your position and briefly summarise the main reasons.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “products,” “market,” “variety,” “economy,” “strategy” and “existing items,” so the main subject is generally understandable. However, the range is limited and several words or phrases are repeated, particularly “products” and “available.” Frequent spelling errors, including “Nowdays,” “advertistments,” “beacause” and “avaliable,” make the writing less clear and reduce the accuracy of your vocabulary. Some expressions are also unnatural, such as “do well in business,” “business to bom” and “impressing from ads.” Build a more precise set of advertising and consumer-related expressions, check spelling carefully, and learn common collocations such as “attract customers” and “launch new products.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentences, including a reason clause beginning “because” and a contrast introduced by “There is also some negative impacts.” However, the range is limited, and errors occur frequently in basic sentence patterns, verb forms, agreement and articles. For example, “When we sees” has incorrect subject–verb agreement, “they tell us there products is different” has problems with the possessive and verb agreement, and “people would never eager to buy” is missing a verb form. The sentence “It will also may impact” combines modal verbs incorrectly. These errors sometimes make the intended meaning harder to follow. Practise accurate simple sentences first, then add subordinate clauses while checking agreement, verb forms and sentence boundaries.

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