Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Advertisment has been a core part of businesses. Nowadays, these buisnesses mostly try to sell their products by emphasizing that their products are different from the other products in the markets. Business owners do this to grow financially. In my opinion, it creates negative development beacuse this trend attracts consumer and environmental problems,.

Businesses that emphasise on their products being new want to jump financially. They want people to believe that new word is associated with better quality and it looks more appealing. It makes them to buy their products and eventually make them number one in brands race. In croweded places or on billboards, word new on any product attracts customer attentaio. In this way, businesses can easily justify their products

high prices or markup.

I believe constantly adding word new to the products can implement a negative effect which can be harmful for businesses, shoppers and environment. Manufacturing new products require raw products such as plastic, metals which can result in environmental degradation. It encourages a throwaway culture, making people to throw perfectly used itmes to be discarded. By just adding new to their minor products, they try to justify their huge pricing. To beat other companies in this race, they mostly release unfinsihed, buggy products which can go out of order at any time.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both parts of the question: you explain that businesses highlight novelty to attract buyers and increase profits, and you clearly state that you see this as negative. The points about environmental damage, disposable consumption and unreliable products are relevant. However, the explanation of why novelty appeals to consumers is brief, and the claim that companies release unfinished products needs a specific example or further explanation. The response also does not meet the required minimum: it contains 217 words, 33 fewer than 250. This limits the space available to develop and support your ideas. To strengthen the response, explain each main point more fully and add a relevant example before concluding.

Coherence and Cohesion: Band 5.5

The response has a recognisable overall structure: an introduction, a paragraph explaining businesses’ motives, and a paragraph presenting your negative view. The ideas within these sections are generally relevant and can be followed. However, progression is limited because the body paragraphs contain several claims in quick succession without enough explanation linking them. For example, the move from novelty attracting customers to justifying high prices could be made clearer, and the final point about buggy products arrives abruptly. Some linking phrases, such as “In this way” and “To beat other companies,” help, but connections are not consistently smooth. Develop a clearer sequence within each paragraph and use references such as “this strategy” to show how each point relates to the central argument.

Lexical Resource: Band 5.5

You use vocabulary relevant to the topic, including “environmental degradation,” “throwaway culture,” “markup,” and “unreliable” product ideas such as “buggy products.” These choices show an attempt to discuss business and consumer impacts. However, the range is limited and several word choices or collocations are inaccurate or unclear, such as “jump financially,” “new word,” and “croweded places.” Spelling errors, including “Advertisment,” “buisnesses,” and “attentaio,” are noticeable and reduce the accuracy of the writing. Aim for precise, natural phrases and check spelling carefully. For instance, explain that companies seek to “increase profits” and that the word “new” can make a product seem more appealing.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and more developed sentence forms, including the clause “making people to throw perfectly used items to be discarded.” The main meaning is usually understandable, but errors in sentence construction, agreement and punctuation sometimes make the reader pause. For example, “Manufacturing new products require” has a subject–verb agreement problem, while “It makes them to buy” uses an incorrect verb pattern. The opening sentence of your opinion also ends with an unnecessary comma and full stop. Practise accurate patterns such as “makes them buy” and “manufacturing new products requires,” and proofread sentence boundaries. More consistently controlled complex sentences would help you express the relationships between causes and consequences clearly.

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