Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In the recent days marketing promotion,frenquintly highlight the novalty of their goods inovative fuature,the latest versions.

This essay will discuss that businesses use this strategy to stay competitive,but i believe it is a largely negative development because it promotes a wasteful consumer culture.

In this essay the main problem is not advertising for their product becuse advertising is neccesary for buesniss promotion.they don't need to emphasise for their product the should foucued on quality of the product.However there are a lot of negative development for indivituals and for them.The main negative point is their products are not the latest products they are just creating illusion on the people mind.The other negative impact is people will waste their money for that same product again and again.Although,peope always belive what they can see and buisnesses claming that their product is latest and people always trap their from this trap,And the other hand they are promoting unsafe and wastfulconsumer culture.

Buisnesses should make marketing promotin,real and fergile for people and for consumers.And i will sugest that they should make sure their product useful for customers for indivituals.For instance,alot of companies competeting through

advertising and they are showing to people that their product or service is best than the others,People are also getting to a trouble becuse they are confeusd

that which product or service is best for them and its cuse of the emphasise advertising and marketing promotion.

I will sugest that companies stay competitive but they should aware and they don't promote wastful consumer culture

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You give a clear overall view that emphasising novelty is largely negative, and you identify relevant effects, including repeated spending and the promotion of wasteful consumer habits. You also touch on why businesses do this by saying they want to “stay competitive.” However, the explanation of this reason is brief, while much of the response repeats the negative effects rather than developing them with a specific example. The claim that products “are not the latest products” is also unclear and needs explanation. To strengthen the response, explain how novelty attracts attention, differentiates products from competitors, or encourages purchases, then support each main point with a concrete example and a consistently stated position.

Coherence and Cohesion: Band 4.5

The response has an introduction, a main discussion and a concluding recommendation, so there is some basic organisation. However, progression within the body is difficult to follow: several points are joined into one long paragraph, and ideas about product quality, misleading claims, repeated spending and consumer confusion shift without clear sequencing. Connectors such as “Although” and “And the other hand” are used inaccurately or do not show the intended relationship. The final paragraph repeats the position but does not clearly summarise the reasons. Use separate paragraphs for the business motivation, the negative effects and the conclusion, and make each paragraph develop one central idea with clear links between sentences.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “competitive,” “quality,” “consumer culture” and “advertising,” and phrases such as “wasteful consumer culture” communicate your main concern. However, the range is limited and several spelling and word-choice errors make parts difficult to understand, for example “novalty,” “foucued,” “claming” and “confeusd.” Some combinations are also unnatural, such as “emphasise for their product” and “trap their from this trap.” Aim to use accurate topic-specific phrases and check spelling carefully. More precise expressions for the business motive and consumer effects would help you explain your ideas without repeating “product” and “advertising.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a contrast introduced by “Although” and a reason introduced by “because.” However, complex sentences are often difficult to follow because clauses are joined without reliable punctuation or grammatical structure. For example, “Although, peope always belive what they can see and buisnesses claming…” does not form a complete, controlled sentence, and “they should aware” is missing a verb form. There are also recurring problems with sentence boundaries, articles, agreement and verb forms. Practise writing shorter, complete sentences first, then combine related ideas using accurate conjunctions. Check that every sentence has a clear subject and verb, and use full stops to separate distinct points.

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