Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In their endorsement, corporation recentdays usually impact that their offering are latest in some way. Because of that more selling stratergy. I believe that it is a positive evolution.

One the one hand, people are famililer about old product they want someting new with different feature. Likewise, new android phone which are available in market but in different way. In expansion of their RAM capacity different updated qualities. For example , old phone had low capacity of storage while recently have high capacity of memory. Which are endorse by different company.

Moreover, some old people are not watch a new endorsement so that they people are nort aware of new products and things. Furthermore, they have lack of new products so that companies are advertise new product with different feature. Although they update thier products and technology ratherthan chep price. Beside, they provide accesories centre in different places and manymore. These all things needed awarness about commodity. Usually, many brand provide lots of facilities with their brand symbol but such local wholeselller need to branding their things. For that reason many business are emphasise that their items are in some way

In conclusion, I believe that, it has positive development because of people are aware and purchase things. Although, many people will join that product and get benifits for their old usages. People purchase new rather than old for only that endorsement. Furthermore, it has benifical to society and make update of them also some technology made them easier to previous innovation.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a clear overall view that this is a positive development, and the phone example begins to explain why businesses promote new features: consumers may want greater storage or RAM. However, the task is only partly addressed because the reasons for this advertising are not explained clearly or consistently. The point about older people not seeing advertisements, for example, does not show why businesses emphasise novelty. Your discussion of branding and local sellers is also difficult to connect to the question, and the benefits to society are asserted rather than supported. To strengthen the response, explain businesses’ motives—such as attracting attention, differentiating products, and encouraging purchases—and develop one or two relevant examples that support your positive view.

Coherence and Cohesion: Band 4.5

The response has an introduction, a body section, and a conclusion, and signposts such as “Moreover,” “Furthermore,” and “In conclusion” show an attempt to guide the reader. However, the ideas do not progress in a clear sequence: the discussion moves from phone features to older people, product availability, accessories, and local wholesalers without explaining how these points connect. Some linking phrases are also used where the relationship between ideas is unclear, as in “Although they update their products and technology ratherthan chep price.” References such as “they” and “these all things” have unclear antecedents. Organise the body around distinct reasons and use linking words only when they accurately express the relationship between sentences.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “RAM capacity,” “storage,” “technology,” “brand symbol,” and “facilities.” This gives you some useful topic-specific language, but the range is limited and many word choices or spellings make the meaning difficult to follow. For example, “endorsement” is used where “advertising” or “promotion” is intended, while “impact” does not clearly express what businesses do. Errors such as “stratergy,” “famililer,” “benifical,” and “wholeselller” are noticeable, and phrases such as “in expansion of their RAM capacity” are not natural collocations. Build a more accurate set of advertising and consumer vocabulary, and check spelling and word combinations carefully.

Grammatical Range and Accuracy: Band 4.5

You try to use both simple and longer sentence forms, including “Although they update their products and technology…” and “For example, old phone had low capacity of storage while recently have high capacity of memory.” However, many sentences are incomplete or have faulty clause structure, which sometimes makes the intended meaning hard to understand. “Because of that more selling stratergy” is a fragment, and “Which are endorse by different company” is also incomplete. There are recurring problems with subject–verb agreement, articles, plurals, and verb forms, as in “their offering are” and “many brand provide.” Aim first for complete sentences with a clear subject and verb, then practise combining them accurately using clauses such as “because” and “although.”

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