Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Now a days it is commonly seen that many businesses usually emphasis that their products are new in some way. Some people argue that is is posite development while other refuse it believieng that it is negative achivement. However i think it is positive impact for individual as well as for companies. In this essay i will elaborate why is this and i will elaborte my stands by including relevant reasons and examples.

Firstly it is very easy to understand buyers should have proper knowledge about your items to buy them. As in many businesses the competition among the businessmen is at its peak and increasing rapidly that is why there is need of hour to publish posters your products as a fresh piece. For example if a shirt company make a new design for shirts and serves it by saying it is limted stock and it is new article while on the other hand in another bazar there is unique and best clothes but in that market they are not served as fresh material. Customers will prefer to buy materials from first company.

Although, it has cons as many sellers do not have fresh pieces but they serve them as new pieces. It leads to dishonesty. But this is very rare chance. Purchasers never prefer those shops which are selling old materials.

In conclusion, i will recomend that you should think the both aspects i.e pros and cons when you are serving anykind of thing as a new item.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You give a clear overall view that emphasising novelty is positive, and you offer a relevant reason: businesses use it to stand out in competition and attract buyers. The clothing example illustrates this, while the paragraph about sellers falsely presenting old goods as new recognises a possible drawback. However, the explanation of why businesses do this is narrow, and the example is difficult to follow; the negative point is dismissed as “a very rare chance” without support. Your conclusion also advises readers to consider both sides rather than firmly restating your own judgement. The response is 242 words, so it is 8 words below the required minimum; this limits the opportunity to develop the ideas and address the question fully.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, a paragraph explaining the business motive, a paragraph acknowledging a drawback, and a conclusion. Sequencing words such as “Firstly,” “Although,” and “In conclusion” help signal these stages. However, progression within paragraphs is sometimes unclear, especially in the long shirt-company example, where the comparison between two markets is hard to track. Some links are mechanical or imprecise: “Although” introduces a sentence that does not clearly complete a contrast, and “However” in the introduction does not connect smoothly to the preceding claim. Referencing such as “it” and “they” can also leave the reader unsure which products or sellers are meant. Clearer sentence boundaries and more explicit links between claims and examples would improve flow.

Lexical Resource: Band 5.0

You use some vocabulary relevant to the topic, including “competition,” “customers,” “dishonesty,” and “limited stock,” and you attempt phrases such as “at its peak.” This gives you enough language to communicate the main ideas, but the range is limited and several word choices or collocations are inaccurate or unclear. For example, “positive impact for individual” and “fresh material” do not express the intended meaning naturally, while “new article” is vague in the clothing example. Spelling errors such as “emphasis,” “posite,” “believieng,” and “recomend” are noticeable and sometimes slow the reader. Aim for more precise business and consumer vocabulary, and check spelling and word forms carefully.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentences, including a conditional example beginning “if a shirt company…” and a contrast introduced by “while on the other hand.” However, complex sentences are often difficult to control, and errors in sentence structure, agreement, articles, and punctuation occur frequently. For instance, “many businesses usually emphasis” has an incorrect verb form, and “if a shirt company make” does not maintain subject–verb agreement. The opening also contains “is is,” and several sentences run together or use commas where clearer sentence boundaries are needed. These problems sometimes make relationships between ideas difficult to follow. Practise building accurate sentences first, then add subordinate clauses and contrasts while checking verb forms and punctuation.

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