Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-11

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In todays highly competitive world, businesses increasingly emphasis on product novelty. the primary aim of company owners to stand out their prodct in market and to grasp customers attraction. this could lead to high sale and distinguish their products in marketing. in my opinion, this is positive development in business which increase competition in market.

One of the significant reason company work on novelty of product because customers are generally intrusted in innovative products. business work on new features to mainly distinguish their product from their competitors. This recent development gain attention so eventually more customers attract and buy the product. this will causes cutomer buyer interest and strengtens position in market. for instance, in automobile industry,tesla introduce new robotic feature in car, people more incline to the innovative feature. Because the marketing is high due to recent advancement.Additionally, the manufacturer introduce novel changes in products for need of the time or lack in market. Companies frequently change packaging to make familiar products atttractive and new for buyers.Moreover, business may be add new features, designs or ingridents to appeal customers. i believe this is positive development in society in this way consumers have more choice so they buy according to their own need and interest. Afterwards, businesses boosts revene and retain customers loyality.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you explain that businesses highlight novelty to attract customers and distinguish products, and you state that you see this as positive because it gives consumers more choice and can increase sales. The Tesla example gives some relevant support. However, the explanation remains brief and several points are asserted rather than developed—for example, the claims about packaging and adding features are not illustrated or linked clearly to why novelty matters. The response also does not meet the stated 250-word minimum, which limits the opportunity to explain and support your ideas. Develop each main reason with a clearer explanation or specific example, and make the positive effects more precise.

Coherence and Cohesion: Band 5.5

There is a recognisable overall structure: an opening position is followed by reasons and an example, and linking expressions such as “for instance,” “additionally” and “moreover” help signal relationships. However, the response is presented as one continuous block, so the reader cannot easily distinguish the introduction from the supporting points and conclusion. Progression is also uneven: the discussion moves from customer interest to marketing, packaging and consumer choice without clearly showing how each point connects. Some links are mechanical or unclear, such as “Because the marketing is high due to recent advancement.” Use separate paragraphs for the introduction, reasons and conclusion, and connect each supporting point explicitly to the central argument.

Lexical Resource: Band 5.5

You attempt vocabulary relevant to the topic, including “product novelty,” “innovative products,” “distinguish” and “retain customers,” and these choices show an effort to discuss business and consumer behaviour. However, the range is limited and several inaccurate word choices, collocations and spellings make parts difficult to understand. For example, “grasp customers attraction,” “customers are generally intrusted” and “cutomer buyer interest” do not express the intended ideas naturally; “revene” and “loyality” also contain spelling errors. Build a more reliable set of topic phrases and check word forms and spelling. Prefer precise expressions such as “attract customers,” “generate consumer interest” and “increase revenue.”

Grammatical Range and Accuracy: Band 5.0

The response includes mostly simple statements and attempts some longer structures, such as “One of the significant reason company work on novelty of product because…”. However, these attempts are often faulty, and frequent errors in sentence formation, agreement, articles and verb forms sometimes make the meaning hard to follow. Examples include “the primary aim of company owners to stand out,” “this will causes,” and “businesses boosts revenue.” Several sentences also begin with lowercase letters after full stops, and punctuation around the Tesla example is unclear. Practise building complete sentences with a clear subject and verb, then check singular/plural agreement and verb forms. A wider range of accurately controlled sentence patterns would improve clarity.

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