Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays many businesses focus to show that their products are new in few ways in their advertisements. This is because company wants to attract people towards their new items or they want to make positive impact on the public. In my opinion, this emphasis is positive as well as negative development.

On one hand, if company presents new features of their items it can be positive for the business. This is because people attracts toward new things and they frequently buy the products which seems beautiful in adds. Such as, many top brands make advertisements of their new product showing bright colors and elegant scenery which draws people's attention. Consequently, this increases sales of the particular business. Moreover, presenting new features of the items also increases their publicity and make some people impress of their products and advertising style.

On the other hand, this can be a little problematic for the individuals. Many people who are going through financial crisis and can't afford new tools can feel insecure and unthankful towards themselve and their fate. Furthermore, when people see modern products, they spend their money on the item without thinking which can lead to waste of wealth. For example, numerous humans buy unnecessary stuff which later causes financial stress and also lack of storage. As a result, they throw unuseful items which increases garbage as well. Moreover, people also buy the same products for experiencing modern features which is not a good point.

To conclude, I believe that businesses featuring new items in their adds is actually beneficial for the company itself rather than the public. It provides the businesses with high and profitable sales while it's disadvantageous for the people.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you suggest that businesses highlight novelty to attract customers and improve sales, and you give a mixed view of the effects. The examples about colourful advertising and people buying unnecessary products are relevant. However, the reasons for emphasising novelty are only briefly explained, and the positive side focuses mainly on benefits to businesses rather than explaining whether consumers or society also gain. Your conclusion says the practice is beneficial for companies but disadvantageous for people, which is clearer than the opening, where “positive as well as negative” leaves your overall judgement uncertain. Develop each main point with a fuller explanation and make your position consistent from introduction to conclusion.

Coherence and Cohesion: Band 6.0

The response has a clear overall arrangement: an introduction, two contrasting body paragraphs signposted by “On one hand” and “On the other hand,” and a conclusion. This makes the main direction easy to follow. You also use linking expressions such as “Consequently,” “Furthermore,” and “As a result.” At times, however, these links feel mechanical, and some connections between ideas are not fully clear. For example, the move from people feeling insecure to spending money impulsively could be explained more explicitly. The final point that people buy the same products to experience modern features is also not clearly connected to the preceding discussion. Use fewer formulaic transitions and make the relationship between each supporting example and its main point explicit.

Lexical Resource: Band 5.5

You use a relevant range of topic vocabulary, including “advertisements,” “features,” “financial crisis,” “financial stress,” and “storage,” so the reader can understand the main ideas. There are also attempts at more specific phrasing, such as “modern products” and “profitable sales.” However, several inaccurate or unnatural choices make the writing less precise: “focus to show,” “people attracts toward,” “impress of their products,” and “unthankful towards themselve” do not express the intended meanings naturally. “Adds” is also an unsuitable spelling in this context, and “humans” sounds overly broad where “consumers” would be more precise. Build accuracy by learning common collocations and checking word forms and spelling.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentences, including conditional and cause-and-effect structures such as “if company presents new features” and “which can lead to waste of wealth.” This gives the response some variety, and the overall meaning is generally recoverable. However, errors in agreement, articles, and sentence construction recur. Examples include “company wants,” “people attracts,” “which seems beautiful,” and “this increases their publicity and make some people impress.” The opening phrase “focus to show” also has an incorrect grammatical pattern. These errors sometimes make the reader pause, particularly in longer sentences. Practise subject–verb agreement and article use, and revise complex sentences to ensure that each clause has a clear subject and correctly formed verb.

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