Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 16 · 2026-11-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.0)

Nowadays, advertising companies make commercials for many businesses, focusing on the product's uniqueness in some way. This is a positive business strategy to attract customers.

There are several positive developments from this advertising strategy. First, it is a good technique to attract customers. The main reason customers buy the product is its uniqueness from other products. If the product is the same as other companies', people will prefer the cheaper one. For example, many brands are making multivitamins with the same formulas. What makes a product different from others is how it is advertised. The company showing the health benefits of that multivitamin will be more successful than others with a low price and no different strategy.

Similarly, people want to try something different. They are curious of the results of the product. Commercials play a vital role in elevating this curiosity. For example, if someone has acne and a face wash is advertised to reduce acne within one week, people will buy it, although it is the same as other face washes. Advertising plays a vital role in building up a business.

There are many negative developments, such as people buying products to try that they have no need. Similarly, some advertisements are fake. They are showing the product with the same manufacturing as others. Commercials help in business development, but not all advertisements are worth following.

In conclusion, the positive development of advertising is for business while sometimes its negative effects are on people. The business persons should advertise the reality of the rpoduct instead of sugar coated words.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you explain that businesses stress novelty to attract customers and give a clear overall view that this is positive for business, while acknowledging possible harm to consumers. The multivitamin and acne-wash examples make the discussion relevant. However, the position is not fully consistent: the opening calls the strategy positive, but the body introduces several negative effects without clearly weighing them, and the conclusion says the effects are positive for businesses and negative for people rather than directly deciding whether the development overall is positive or negative. Some points, such as fake advertising and unnecessary purchases, are mentioned but not explained in depth. Develop the reasons more fully and state a clear, balanced judgement about the overall development.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure, with an introduction, separate paragraphs for positive and negative effects, and a conclusion. Sequencing is generally easy to follow, and signposts such as “First,” “Similarly,” and “In conclusion” help guide the reader. However, the progression is somewhat mechanical, with repeated reliance on “Similarly” and “For example,” and the shift from positive arguments to negative ones is not clearly framed. The final paragraph also introduces advice to businesses rather than bringing the evaluation together. Improve cohesion by linking each example explicitly to the point it supports, varying transitions, and using the conclusion to synthesise the arguments and reaffirm your overall position.

Lexical Resource: Band 5.5

You use an adequate range of topic-related vocabulary, including “uniqueness,” “health benefits,” “curiosity,” and “manufacturing,” so the main ideas are understandable. There are also attempts at more specific expressions, such as “building up a business.” However, several choices are imprecise or repetitive: “positive developments” is used for the benefits of a strategy, “curious of the results” is not a natural collocation, and “showing the product with the same manufacturing as others” does not clearly express the intended criticism. “Vital role” is repeated, and “rpoduct” is misspelled. Aim for more precise collocations and a wider range of wording, especially when describing consumer behaviour and misleading claims.

Grammatical Range and Accuracy: Band 6.0

You use a mix of simple and complex sentence forms, including conditional structures such as “If the product is the same as other companies’, people will prefer the cheaper one” and a relative clause in “the company showing the health benefits … will be more successful.” Most sentences communicate their meaning clearly, and errors rarely obstruct understanding. Some grammatical patterns need more control: “people are curious of the results” uses an incorrect preposition, while “the business persons should advertise the reality” has an awkward article and noun construction. The sentence beginning “They are showing the product…” is also unclear in structure. Continue using complex sentences, but check prepositions, articles, and clause construction carefully, and punctuate the final recommendation as a complete, clear sentence.

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