Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays companies usually do campaign about thier businesses that their products are reletively new in their advertisment. Because the companies thought, in this way they might gain more customer attention. This is negetive development, I give reasons and explain this topic in this essay.

Firstly i start with, one of the most important reason is that the companies who advertise their old products with the new lable it will boost their sales. But in longer term, this method will harm their sales and company raputation. For example, In pakistan, there was a clothing brand called "SHAHZAD" they also adopted same method but after some years they had to shut the brand because of thier sales technique. Eventually, people knew about their lie and they stop consuming thier products. So, with this example it is clear that it has negetive impact both buyers and companies.

Secondly, the brands who used this approach, i will further harm their growth. In this age of world, where everyone using social media

AI examiner evaluation

Task Achievement / Task Response: Band 4.0

You state a clear negative position and give a relevant reason: presenting an old product as new may increase sales initially but can damage a company’s reputation when customers discover the claim. The example of the Pakistani clothing brand supports this point. However, the response addresses the question only partially: it gives little explanation of why businesses emphasise novelty in the first place, and the second reason is unfinished (“will further harm their growth”). The conclusion and fuller development of both parts are also absent. The response is 83 words below the required minimum, which leaves too little space to explain and support your ideas. Develop the causes and effects with specific reasoning and complete the essay.

Coherence and Cohesion: Band 5.0

There is some basic organisation: an opening introduces your position, and “Firstly” and “Secondly” signal separate points. The first body paragraph also follows a recognisable sequence from the sales claim to the example and its consequence. However, the overall progression is incomplete because the second point stops mid-sentence, and there is no concluding paragraph. Some linking is mechanical or unclear, as in “So, with this example it is clear,” while “Because” begins a fragment rather than connecting smoothly to the preceding sentence. Use complete paragraphs, finish each point, and add a conclusion that restates your view. Clearer links between claims, explanations, and examples would make the argument easier to follow.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “advertise,” “sales,” “reputation,” “approach,” and “consuming,” so the reader can understand the general subject. However, the range is limited and several spelling and word-choice errors are noticeable, such as “thier,” “reletively,” “negetive,” and “lable.” Some phrases are also unnatural or imprecise: “do campaign about their businesses” and “new lable” do not express the intended idea clearly. Aim for accurate, natural collocations such as “run advertising campaigns” and “market an existing product as new.” Proofread spelling carefully and use more precise vocabulary to explain consumer attention, product innovation, and trust.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentence forms, and the example paragraph communicates a sequence of events. However, the range remains limited, and attempts at complex sentences are often faulty. For instance, “Because the companies thought, in this way they might gain more customer attention” is a fragment, while “the companies who advertise their old products with the new lable it will boost their sales” has an unclear clause structure. There are also errors in agreement and verb forms, as in “the brands who used this approach, i will further harm their growth” and “they stop consuming.” Practise building complete sentences with a clear subject and verb, and check articles, plurals, and tense consistency.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.