Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

Nowadays many advertizer believed that their product are unique and creative it is because of social media, i think it is a postive development because of cost effective and users friendly products.

Firstly, soical media can play a vital role in the advertising industry it help the customers to see their products also see the feedbacks of the others products. For example, in traditional advertising or businesses credibility was never exist properly however in the recent era,customers are more educated they now the product very much so that there are less chances of bad products and bad feedbacks.

Secondly, i believed it is benefical for customers because of their low prices and users friendly prodcuts. For instance, in the present world all products are available on online such as Daraz and Alibaba app so that these app have many low prices products that helps the people to buy whatever they want .

In a nutsehll, todays businesses are more unique because social media also it is benefical for people because of their cheaper prices and users friendly products

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You give a clear, though brief, position: you consider the emphasis on new products positive, linking it to social media and benefits for customers. The examples of online marketplaces such as Daraz and Alibaba are relevant, but they mainly support the point about low prices rather than explain why businesses highlight novelty. The response only partially addresses the prompt: it does not clearly explain why companies present products as new, and the claim that social media makes customers more educated is not developed with a specific example. The required minimum of 250 words is not met; at 178 words, there is too little space to explain and support both parts of the question. Develop the reasons for businesses’ advertising choices and explain your positive or negative judgement in more depth.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, two body paragraphs beginning with “Firstly” and “Secondly,” and a concluding sentence. This helps the reader identify your main points. However, progression is limited because the paragraphs do not consistently connect their claims to the question. For example, the first body paragraph moves from social media to customer feedback and then to traditional advertising without clearly showing how this explains the focus on new products. Some linking is also mechanical, and the conclusion repeats the ideas of social media, low prices, and user-friendly products rather than drawing them together. Use clearer topic sentences and explain the relationship between each example and your central argument.

Lexical Resource: Band 5.0

You use a small set of relevant terms, including “advertising industry,” “feedback,” “traditional advertising,” and “low prices,” so the main topic is generally understandable. However, the vocabulary range is limited and several spelling or word-choice errors make the writing less clear, such as “advertizer,” “soical,” “benefical,” and “nutsehll.” Some phrases are also unnatural, including “the product very much” and “users friendly products.” Aim for accurate, natural collocations and more precise language about novelty, such as product innovation or a new feature. Proofreading spelling and choosing standard expressions will make your ideas easier to follow and allow you to express distinctions more precisely.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple statements and longer sentences, including a reason clause in “it is because of social media” and an example introduced by “For example.” However, the range is limited, and errors in sentence formation and basic grammar occur frequently enough to affect clarity. For instance, “many advertizer believed that their product are” has problems with number and verb agreement, while “it help the customers” also needs agreement. Several sentences run together without clear punctuation, particularly the opening sentence and the first body paragraph. Practise building accurate sentences with a clear subject and verb, and use full stops to separate complete ideas. Then add more varied complex structures while checking agreement, articles, and punctuation.

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