Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Marketing and branding both are very crucial part of any business . In the marketing with the help of branding and advertise companies potray their product in front of consumer . Consumerism in consumers are the biggest strength of business. Nowadys there are lots of competition in the market for the same products . To differentiate their product business incorporates some new or unique elements in thier product and while adevertising product they emphasise on it more . it is both positive and negative development in the further paragraph i will illustrate .

Firsty starting with the positive aspects , in the order to differentiate their product they add something new which is advantegious for consumers. In one simple product population gets nemorus varity . For company , sales of their product increases. Increment in the revenew for the company . Creativity in the advertise is seen . Business emphasise in the newness in their products which is also different status in the market . example , since 10 years way of advertising is changed after focusing more on new things in the clothing industry sales has been increased by 50 % in tadako brand .

Secondly will see negative aspect of this , because businesses are more driven for focusing on new ideas authenticity of product has been lost . Some products are close to the people 's heart so , seeing some new changes only they are lossing the urge of buying that again . Due to more focus on new way the core idea or core product are less visible to the audiance .

There are both positive and negative development of emphasising more on the new ideas.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you suggest that businesses highlight novelty to distinguish products in a competitive market, and you discuss positive and negative effects. Your position, however, is not fully clear: the introduction calls this “both positive and negative,” while the conclusion repeats that it has both effects without indicating which view you ultimately support. The reasons are relevant but under-developed. For example, you mention greater consumer variety and increased company sales, but do not explain how novelty benefits consumers beyond choice. The clothing-brand example is specific in form, yet its connection to the claim is not explained. Develop each main point with a clear explanation or example, and state your overall judgement directly.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure, with an introduction, separate paragraphs for positive and negative effects, and a conclusion. This makes the overall arrangement coherent. You also use signposts such as “Firsty” and “Secondly” to indicate the direction of the discussion. However, progression within paragraphs is sometimes mechanical or unclear: the positive paragraph moves from consumer variety to company revenue and then advertising creativity without showing how these points connect. Some sentences are fragments, such as “Increment in the revenew for the company,” which interrupts the flow. The conclusion largely repeats the introduction rather than drawing the discussion together. Use clearer links between claims and explanations, and make each paragraph develop one central idea.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “differentiate,” “authenticity,” “core idea,” and “consumerism,” and you use some topic-specific language about marketing and products. However, the range is limited by repeated general words such as “new,” “product,” and “business,” and several choices or collocations are inaccurate, including “incorporates some new or unique elements,” “different status,” and “creativity in the advertise.” Spelling errors such as “potray,” “Nowadys,” and “audiance” are noticeable and can make reading less smooth. Aim for more precise expressions for the reasons businesses promote novelty and for its effects, while checking spelling and using words in natural combinations.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple statements and longer sentences, including a reason clause beginning “because businesses are more driven…”. However, the range of sentence structures is limited, and attempts at longer constructions are often faulty. Errors in agreement and sentence formation appear in “Marketing and branding both are very crucial part” and “Consumerism in consumers are the biggest strength.” Several fragments, including “Increment in the revenew for the company,” are not complete sentences. Articles, plurals, and punctuation also need attention; for example, the opening has an unnecessary space before the full stop, and the final sentence uses “There are both positive and negative development.” Practise building complete sentences with accurate subject–verb agreement, then combine related ideas using controlled complex structures.

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