Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In the contemporary era, where new businesses are emerging day by day and claim in their advertisements that their products are new in some ways and they offer the high quality products. From my perspective, this is the positive development because it encourages innovation and creativity, it improves product quality and it provides customers with more choices.

It is widely believed by some individuals that it is emphasized by some entrepreneurs that their products are new and reliable. Advertisements help business promote their products and share their ideas, and as a result consumersare encouraged to purchases them. Most of the time, the products are redesigned with some new features, it attracts consumers because they percieve them as new innovation. For instance, a company may manufactutre a product with the same method to their rival company, but claim that their product is new by advertising it from famous influencer.Consequently, it attracts consumers and companies stay ahead from their competitors.

It is argued by some individuals that this is the positive development because businesses want to appear innovative and up to date. To illustrate this, if busiessess is advertised properly it provides customers with more choices and they can chose good product with better quality. Furthermore, becuse of the pressure of competitors companies make new products with more creativity and improve the quality to stay on highest rank than others.

To conclude this, I Firmly agree that businesses now a days are claimed that they are selling the high-qualiprodcts which is new through advertisment, and it is a positive development because it boost bussiness persns to improve their products quality and it also encourages creativity.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You give a clear overall view that this is a positive development, and you identify relevant benefits: innovation, improved quality and greater consumer choice. You also offer a reason businesses highlight novelty—attracting customers and staying ahead of competitors. However, the task’s two parts are not developed evenly. The explanation of why businesses do this is brief, and the example of a company copying a rival while using an influencer to present its product as new is not fully explained or clearly connected to the question. The benefits are also asserted rather than supported with specific detail. Develop each main point with a clear explanation and a relevant, concrete example, while keeping your position consistent.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, two body paragraphs and a conclusion, and the main position is easy to identify. Paragraphs broadly separate the reasons for advertising novelty from the claimed benefits. However, progression within paragraphs is sometimes unclear: the first body paragraph moves from advertising to redesign, then to copying and influencers without showing the links between these points. Phrases such as “It is widely believed by some individuals” and “It is argued by some individuals” are repetitive and do not clearly signal the writer’s own reasoning. Use more direct topic sentences, organise each paragraph around one central idea, and make links between claims and examples explicit.

Lexical Resource: Band 5.5

You use some relevant vocabulary for the topic, including “innovation,” “creativity,” “competitors,” “redesigned” and “features.” These choices help communicate the general argument. However, the range is limited and several word-choice, collocation and spelling problems make parts of the response less clear, such as “new innovation,” “stay on highest rank,” and “high-qualiprodcts.” There are also repeated general terms such as “new,” “products” and “positive development.” Aim for more precise expressions and check spelling carefully; for example, explain whether a product is genuinely innovative, improved, or simply marketed as new. More accurate collocations would make your ideas easier to follow and more convincing.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a conditional structure in “if businesses is advertised properly” and a reason clause beginning “because of the pressure of competitors.” However, complex attempts are often faulty, and errors occur frequently enough to make some sentences difficult to interpret. For example, “if busiessess is advertised” has a subject–verb agreement problem, while “they can chose good product” has errors in verb form and article use. The opening sentence is also incomplete in structure, and the conclusion contains a long, poorly controlled sentence. Practise building accurate subject–verb patterns and separating connected ideas into complete sentences before adding more complex clauses.

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