Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In the modern era, advertising plays a significant role in business sector and at the present time businesses usually focus on their products are brand new in various way. I believe this is a positive development for customers and there are several reasons for this view.

Firstly, advertisements promote their business products on the market in several way, if they can reinforce their products are brand new and that should be beneficial for companies. On the other words, customer were more attracted when they see these types of advertisements campaign on the social media platform. As a result, customers are highly interested to buying them, when they see advertisements promotes their products as a new way. For example, ads for some electronics products for these way, it encourage people to buy these products for them.

Secondly, in the modern era business man are targeted some specific age groups, that's why they run ads for their products and highlights their products are new in some way. When the products are latest in the market, the younger generations are influenced to purchase the products. Consequently, companies and business person became succeed day by day and their products sales rate increase rapidly. For instance, when a young people may know these products are latest in the market they want to purchase the products immediately.

In conclusion, I strongly believe that this is a positive development because it brings more benefits than drawbacks. This is because people may interested and also they may know the materials of the latest products and it may beneficial for the customers.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You state a clear overall view—that emphasising novelty is positive—and give two relevant reasons: advertising attracts customers, and younger people may be especially interested in new products. However, the response only partly develops the task. The reasons for businesses’ emphasis on novelty are implied rather than explained in depth, and the examples, such as “ads for some electronics products,” remain general rather than showing a specific product or outcome. The positive judgement is also asserted more than evaluated: the conclusion says there are “more benefits than drawbacks,” but no drawback is discussed or weighed against the benefits. Explain the commercial motive, such as standing out from competitors or encouraging repeat purchases, and support each point with a concrete example.

Coherence and Cohesion: Band 6.0

The response has a coherent overall arrangement: an introduction, two body paragraphs signalled by “Firstly” and “Secondly,” and a conclusion. The main ideas are generally easy to follow, and phrases such as “As a result” and “Consequently” show attempts to connect causes and outcomes. However, cohesion is sometimes mechanical, with repeated references to “products” and “new,” and some links do not clearly express the relationship between ideas. For example, the first body paragraph moves from companies promoting products to customer interest without a precise explanation of how novelty creates that interest. Clarify the links between claims, vary your referencing, and make each paragraph develop one central point in a more deliberate sequence.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “advertisements,” “social media platform,” “younger generations,” and “latest in the market.” This is enough to communicate the general subject, but the range is limited and several word choices or collocations are noticeably inaccurate, sometimes making the meaning less clear. Examples include “products are brand new in various way,” “advertisements campaign,” and “products sales rate.” Repetition of “products,” “new,” and “purchase” also limits precision. Build a more varied set of topic-specific expressions, such as “launch a new model,” “differentiate a product from competitors,” and “attract potential buyers.” Check whether words naturally combine, and use accurate forms such as “sales” and “campaigns.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including cause-and-effect structures with “when,” “because,” and “Consequently.” However, the range is limited, and complex sentences are often faulty; errors occur frequently enough to make some passages difficult to read. For example, “businesses usually focus on their products are brand new” combines clauses incorrectly, while “customers are highly interested to buying them” has an incorrect verb pattern. There are also problems with agreement and verb forms in “business man are targeted” and “companies and business person became succeed.” Practise building accurate clauses with clear subjects and verbs, and review verb patterns, agreement, articles, and singular/plural forms before adding more complexity.

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