Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-12

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowsday, Many companies adverties their products by highlighting their new features and modern desigen . This is attract more customers and increase their sales. In my opinion, this is a negative development because it encourages people to spend unnessary money.

To begin with, it is a reasons why companies focus on new products in their advertisements. firstly, people are usually interested in modern technology and new designs . Therefor, companies use attractive advertisements to catch people's attention. Secondly, businesses want to complete with other companies and increase their profits. For example , mobile phone companies regularly introduced features to attract customers .

On the other hand, this is a negative development for several reasons. firstly, people often buy new products are still working properly. As a results, they waste money on unnecessary things. Secondly, Producing new products regularly can increase enivronmental pollution because old products are thrown away. For instance, many people replace their mobile phones every year, which creates electronic waste.

In conclusion, both sides views is highligh the new features of their products to attract customers, compete with otherbusinesses and earn more money. However, I belive this is a negative development because it encourages unnecessary spending and causes enivronmental problems.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both parts of the question: you explain that businesses highlight new features to attract customers, compete and increase profits, and you clearly judge this trend negatively because it encourages unnecessary spending and creates electronic waste. The mobile-phone example is relevant and helps illustrate both points. However, the reasons are brief and some claims need fuller explanation—for example, explain how advertising persuades people to replace a phone that still works. The conclusion also repeats the main points rather than adding a developed final insight. The response is 48 words below the required minimum, so there is limited space to develop your ideas and support them with detail.

Coherence and Cohesion: Band 6.0

The response has a clear overall arrangement: an introduction, a paragraph explaining businesses’ motives, a paragraph presenting disadvantages, and a conclusion. This makes your position easy to follow. You also use signposting such as “To begin with,” “On the other hand,” and “In conclusion.” However, the progression within paragraphs is sometimes mechanical because points are introduced with repeated “Firstly” and “Secondly” rather than linked through explanation. Some connections are unclear, particularly “both sides views is highligh,” which makes the conclusion difficult to interpret. Develop each point with a cause-and-effect link or example, and use referencing such as “this practice” more precisely to make the flow smoother.

Lexical Resource: Band 5.5

You use relevant vocabulary for the topic, including “new features,” “attractive advertisements,” “profits,” “unnecessary things,” and “electronic waste.” These choices communicate the main ideas, and there is some attempt to use more specific language. However, the range is limited and several spelling or word-choice errors are noticeable, such as “Nowsday,” “adverties,” “desigen,” “complete” for “compete,” and “enivronmental.” Some phrases are also imprecise, including “new products” where you mean new features or models. Check spelling carefully and build a wider set of accurate topic phrases, such as “product innovation,” “consumer demand,” and “discarded devices,” to express your ideas more precisely.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and more complex sentences, including a reason clause with “because” and a result clause beginning “which creates electronic waste.” The overall meaning is generally recoverable. However, errors in sentence structure, verb forms, agreement, and punctuation occur often enough to make some sentences awkward. For example, “This is attract more customers” needs a correctly formed verb, while “people often buy new products are still working properly” needs a relative clause such as “products that are still working properly.” “As a results” and “both sides views is” also show problems with number and agreement. Practise building accurate clauses before adding complexity, and proofread sentence boundaries and capitalisation.

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