Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-13

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In recent years, businesses commonly emphasise that thier goods are innovative in many ways by advertising. There could be sevral reasons to emphasise that thier products are novel. In my opinion, companies wants to increase the sales of products, to sell them in higher prices than other compaines products that perfom similar functions or increase the demand of products by using advertising. It is partially, positive and nagitive devolpment depends on the products perfomance and features because, if products perfoms significantally and fullfill the customers expectations than it is positive devolpments.

One of the pimary reason is to increase the sales margin of thier products because, its the era of internet and social media apps and companies can easily traps the customer to showing innovative features of the products. companies used different apps to design products different such as using the chatgpt app to added the special feautres in product adverting.

Another catalyst might be to increase the demand of products because, when buisnesses notices their products have no demand in the market than companies advertised them and increase the demand of the product.

I think it is positive devolpment because if products fullfill the expectations of the customers then it is positive devolpment. some companies sell expensive products by using the advertising but it doesnot fullfill customer basic expectantions. For instance, i wached a add of electric sooty and i interested to bought for me. Because their add shows me there is no need of petrol and convenient for girls. But after one year its battery dead and electrician told me you have to bought a new battery every year. furthermore, the battery is too expensive than petrol prices so i realized that i got traped from advertising of electric scooties companies.

In conclusion, companies just to increase their profits margins and sometimes we got traped by social media ads and easily buy their expensive products. On the other hand, products features were different but covers similar expenses.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you suggest that businesses highlight novelty to increase sales and demand, and you give a qualified view that this can be positive when products meet expectations but negative when advertising misleads. The electric-scooter example supports your concern about exaggerated claims and gives the response a relevant personal illustration. However, the reasons are only briefly explained: the point about social media and ChatGPT is unclear, and the claim that advertising increases demand is repeated without showing how or why. Your overall position also shifts from “partially” positive or negative to “I think it is positive,” while most of your example argues against it. State one consistent judgement and develop both reasons with clearer explanation and evidence.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, separate paragraphs for reasons and your opinion, and a conclusion. The scooter story also gives one paragraph a clear sequence from seeing the advertisement to discovering the battery cost. However, progression between the main ideas is not always clear. The first body paragraph combines sales margins, social media and ChatGPT, while the next repeats the idea of increasing demand without adding much development. Linking phrases such as “Another catalyst” and “On the other hand” are used, but the latter introduces a conclusion that is difficult to interpret rather than a clear contrast. Organise each paragraph around one main point, use pronouns and references precisely, and make the conclusion directly restate your position.

Lexical Resource: Band 5.5

You attempt vocabulary relevant to the topic, including “innovative,” “demand,” “features,” “expectations” and “advertising,” and the reader can generally identify your intended meaning. There are also attempts at less common expressions, such as “sales margin” and “trapped,” although some combinations are inaccurate or unclear. Frequent spelling errors—such as “thier,” “sevral,” “compaines” and “devolpment”—make the writing less fluent to read. Some word choices also obscure meaning, including “products perfoms significantally” and “covers similar expenses.” Build accuracy by checking spelling and learning common collocations, for example “increase sales” or “meet customers’ expectations,” rather than translating phrases word by word.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including conditional structures such as “if products fulfill the expectations of the customers then…” and a relative clause in “a battery…that…”. However, complex sentences are often faulty, and errors in agreement, verb forms, articles and sentence boundaries frequently make the reader work to understand the message. For example, “companies wants” should use a plural verb, while “companies can easily traps” needs the base form after “can.” The opening sentence also has an unclear structure, and several sentences join clauses with commas where a full stop or conjunction is needed. Practise building accurate subject–verb–object sentences first, then add subordinate clauses and check each clause for a clear subject and correctly formed verb.

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