Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-13

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Advertisiments has become extremely popular medium for the development of business in the contemporary world. By using it, business are enable to inform people about their new products. This essay will discuss what approaches business use to increases sell of the newly products and i firmly believe that it is a nagetive approach because people spend a lot of money and time on it products and some time suffer from harmful effects.

Business uses several methods to introduce a new items in market. they prefer famous person and highlight the benefits of products in impressive ways. apart from that, digital marketing is curcial for pupolarity of the products. Adds are run on social media that argue youngest to try this products. regardless reseaching a education topics, some websites show new products. This approach encourage public to buy this items.

There are many negative impacts of the advertisiment that can not be overlooked. Althought campanies induce people by using various method, advertisiment act as a catalyst among public. people want to spend money on product after seeling their benefis. some products have very high prices and people struggle to purchase them due to their poor financial condition. for example, a student follow advertisiment related to skin care products to increase her beauty, despite his little packet-money. this cause harmful for student skin because ingradients of product is not suite to some person skin. Therefore, advertisiments encourage public to buy new products at any cost.

In conclusion, taking all these factors into consideration, i believe that campany argue people to waste their money on products. Along with that, products harmful for public life. To increses product sell, business use various approaches that have influence on public. Government should impose strict rules related to this business methods for betterment of society.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You state a clear negative view, explaining that advertising can lead people to spend beyond their means and that products may cause harm, as in the skincare example. This gives the response a relevant central argument. However, the task asks both why businesses emphasise novelty and whether this is positive or negative. The reasons are only partly explained: celebrity endorsements and social-media advertising are methods of promotion, but you do not clearly explain why companies stress that products are new, such as to stand out from competitors or create demand. The negative position is more developed than the explanation of causes, and some claims, including that products are harmful, need qualification or stronger support. Develop both parts with specific reasoning and examples.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure: an introduction, two body paragraphs and a conclusion. The progression from promotional methods to possible harms is generally understandable, and phrases such as “apart from that” and “for example” help signal relationships between ideas. However, the first body paragraph lists methods without clearly connecting them to the question of why novelty is emphasised, so the argument’s progression is not always clear. Some linking is mechanical or imprecise, and references such as “this approach” and “this products” do not always make the intended connection easy to follow. The conclusion repeats the negative view but introduces government regulation without developing it earlier. Make each paragraph’s main point explicit and use linking phrases to show the logic between claims, rather than simply adding another point.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to the topic, including “digital marketing,” “catalyst,” “financial condition” and “harmful effects.” These choices show an effort to discuss advertising and its consequences, but the range is limited and several noticeable spelling, word-form and collocation errors sometimes make the meaning difficult to follow. Examples include “Advertisiments,” “nagetive,” “increase sell,” “newly products” and “packet-money.” Some expressions are also imprecise: “advertisement act as a catalyst among public” does not clearly convey how advertising influences consumers. Aim for accurate, natural combinations such as “increase sales,” “new products” and “influence consumers.” Proofreading spelling and choosing precise topic vocabulary would make your ideas clearer and more convincing.

Grammatical Range and Accuracy: Band 5.0

You use both short statements and attempts at longer structures, including a reason clause in “because people spend a lot of money and time” and a concession beginning “Although companies induce people.” This provides some structural variety, but complex sentences are often faulty, and errors occur frequently enough to make parts of the response difficult to read. For example, “business are enable” has incorrect agreement and verb form, while “This approach encourage” and “products harmful for public life” lack correct verb structures. Articles, plurals and sentence boundaries also need attention, as in “a new items” and the lower-case starts after full stops. Practise building accurate subject–verb–object sentences first, then add subordinate clauses and check agreement, articles and punctuation.

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