Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-13

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In contemporary world, businesses are advertising while emphasizing that their products are new in some way. I believe this is because they want to increase their sales which is a positive development since it allows companies to maintain their companies standards.

To begin with, advertising helps companies to receive more clients. So, to attract more consumers, businesses need to have a strategy that can be appealing and different from their competitors. Therefore, they will emphasise that their product is new so that the customers can buy it. For instance, a company can rebrand a product that is already in the market and advertise it as a new product. This strategy will make them have many consumers who will want to try it out to see whether its really what they see. As a result, the company will make alot of sales from this kind of advertising.

Making huge sales is a positive development because sales equate to more productivity and more money to the company. Once comapanies have lots of money they can easily run their operations.

For instance, companies that have a high significant sales through advertising, are assured of closing deals with good amount of money. This money can be used to pay their employees, help them open new branches and also assist them in improving their reputation. As a result, these companies will level up their standards because they will be known to keeping their workers and regularly producing products.

In conclusion, advertising and emphasizing on how company's products are new is a strategy that attract consumers and assist businesses to build their reputation.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both questions: you explain that businesses stress novelty to attract customers and state that this is positive because increased sales can support company operations and employees. The examples of rebranding an existing product and using revenue to open branches are relevant. However, the explanation of why novelty is emphasised is brief, and the rebranding example is not explored enough to show how it affects customers or sales. The positive judgement is clear, but the claim that this helps companies “maintain their companies standards” is vague and is not fully connected to the later points. Develop the reasoning more precisely and consider a possible drawback, such as misleading consumers, before explaining why you still view the trend positively.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, two body paragraphs and a conclusion. Paragraphs generally focus on one main point, and linking expressions such as “To begin with,” “For instance” and “As a result” help show relationships between ideas. However, progression within the paragraphs is sometimes repetitive: the first body paragraph returns several times to attracting consumers and making sales without adding much new explanation. Some links are also mechanical, and the conclusion mostly repeats the introduction rather than drawing the argument together. Improve the flow by making each paragraph’s main claim explicit, then developing it through a clear explanation and example; use referencing and transitions that show the precise relationship between points.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “competitors,” “rebrand,” “operations,” “reputation” and “productivity,” and the meaning is generally understandable. However, the range is limited and several phrases are imprecise or unnatural, such as “receive more clients,” “a high significant sales” and “level up their standards.” Repetition of “companies,” “sales” and “new” also restricts flexibility. There are spelling errors, including “comapanies” and “alot,” and the phrase “its really” needs an apostrophe in “it’s.” Aim for more accurate business collocations and vary repeated terms—for example, refer to “attracting customers,” “revenue” or “product quality” where appropriate. This would make the argument clearer and more natural.

Grammatical Range and Accuracy: Band 5.5

You attempt a mixture of simple and complex sentences, including clauses introduced by “because,” “so that” and “once.” Most ideas remain understandable, but errors occur in sentence structure, agreement, articles and punctuation. For example, “advertising and emphasizing … is a strategy that attract” has a plural subject and needs a matching verb, while “companies standards” needs a possessive form. In “a company can rebrand a product … and advertise it,” the structure is sound, but the later sentence “This strategy will make them have many consumers” is awkwardly constructed. Commas also interrupt the sentence beginning “For instance, companies that have…” unnecessarily. Practise checking subject–verb agreement, possessives and sentence boundaries, while keeping the complex structures you are attempting.

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