Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-13

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

In this competative area business often used advertismen as a promotion to their goods are new from differnet angle in this recent time for theri business growth in market. Some of the advertisiment are not physible to the real world but I strongly believe that advertising is a positive devlopment. One of the main reasion is that it gives good opertinity to citizens get employed and provide something new to the public in the market.

On the first hand, promoting products in market gives employment to those resident who are not employed and want some jobs in their life. Moreover, production companies want labers get their hands on theri production or hire some acters and celibrities to advertise their good in market. For instint, a toy production industry need some video editior to edit or animate more effictively and noticable by the parents and as well as childrens where the editor get employment there.

On the second hand, production industries provide something new by focusing every kinds needs of public to make their profit. Furthermore a orginization research a lot such as what public want, what things they need, what kinds of problem they are facing, after that they find their problems solution and produce new product or solution with new idea. For example, a toy company produce educational toys like puzzle, building blocks, smart toys which teaches miner letters which helps to sharpen mind of newly born babies while playing with toys.

To dum of, i reaffirm my position by using that advertising gives job opertinities to the local res

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You give a clear positive view and offer two relevant reasons: advertising can create jobs, and companies may develop products to meet public needs. The examples of a video editor working on a toy advertisement and educational toys help illustrate these points. However, the response only partly answers the question because it does not explain sufficiently why businesses emphasise that products are new. The claim that some advertisements are “not physible to the real world” is not developed, and the conclusion is cut off, so the final position is not fully reinforced. To strengthen the response, explain the commercial motives behind highlighting novelty—for example, attracting attention or distinguishing a product from competitors—and develop each reason with clearer explanation and support.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, two body paragraphs and an attempted conclusion. The paragraphs generally focus on separate reasons, and signposts such as “Moreover,” “Furthermore” and “For example” help show relationships between ideas. However, progression is sometimes mechanical: “On the first hand” and “On the second hand” do not express the contrast or sequence clearly, and several ideas are joined without a clear logical link. The final sentence ends abruptly at “local res,” leaving the conclusion incomplete. Use topic sentences that state each paragraph’s main point, connect explanations directly to examples, and finish with a complete summary of your position.

Lexical Resource: Band 5.0

You attempt vocabulary relevant to advertising and production, including “promotion,” “employment,” “production companies,” “research” and “educational toys.” These choices show an effort to discuss the topic beyond very basic terms. However, spelling errors and inaccurate word choices are frequent and sometimes make the meaning difficult to follow, as in “competative,” “advertismen,” “physible,” “opertinity” and “celibrities.” Some combinations are also unnatural, such as “get their hands on their production” and “sharpen mind of newly born babies.” Build accuracy by checking spelling and learning common collocations, such as “promote a product,” “conduct market research” and “create employment.” Prefer precise, familiar wording when you are unsure of a more ambitious expression.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a conditional-style explanation of what companies research and a relative clause in “toys … which teaches.” This shows some willingness to vary sentence structure. However, complex attempts are often faulty, and errors occur frequently in verb forms, agreement, articles and sentence construction. For example, “business often used” has an incorrect verb form and agreement, while “a orginization research” lacks correct article and verb agreement. The sentence beginning “Furthermore a orginization…” also becomes difficult to follow because its clauses are not clearly structured. Practise forming accurate subject–verb patterns and use shorter sentences when explaining examples; then add subordinate clauses once the basic sentence is secure.

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