Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-13

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

these days businesses spend more effort on introducing unique things in market because new thing attract more people & in this way it is a positive impact that masses buy attractive things.

firstly it is a positive impact to launch fresh things in inustry because it can push more peolple towards it. take for example more unique things in industry, more will be the masses buy it. By this i mean that it will provide more economical benefit to the society.

secondly, launching new things will have more options than old ones. for example people believe that new machinery will have more options that help in daily life than antique things. in this ways it plays a good impact in our daily living.

in conclusion it is a postive impact on society to introduce new things because it help us in many ways in our daily living & also it raise the economy of the state.

AI examiner evaluation

Task Achievement / Task Response: Band 4.5

You give a clear opinion that emphasising new products is positive, and you offer two relevant reasons: new products may attract buyers and provide useful options. However, the response addresses the question only partially. The main question asks why businesses emphasise novelty in advertising, but your explanation focuses mostly on why new products might benefit consumers and society; explain the business motives, such as attracting attention, differentiating products from competitors, or increasing sales. The examples about machinery and economic benefits are brief and general, so the ideas are not sufficiently developed or supported. The response is also 94 words below the required minimum, which leaves little space to explain the reasons and support your position. Develop each point with a specific example and clearer explanation.

Coherence and Cohesion: Band 5.5

Your response has a recognisable structure: an opening opinion, two body paragraphs introduced by “firstly” and “secondly,” and a conclusion. This makes the main direction easy to follow. However, progression within the paragraphs is limited, and several links are mechanical or unclear. For example, “By this I mean” does not lead to a precise explanation of how product novelty benefits society, while “in this ways” is an awkward link to the claim about daily life. The conclusion repeats the opening rather than drawing together the reasons. To improve, organise each body paragraph around one clear claim, then explain it and give a specific example; use referencing and linking phrases only where they clarify the relationship between ideas.

Lexical Resource: Band 5.0

You use a small set of relevant words, including “unique,” “machinery,” “options,” and “economical benefit,” so the general topic is understandable. However, vocabulary is limited and several choices or combinations are unnatural, which sometimes makes the meaning less clear. For instance, “more will be the masses buy it” does not express the intended relationship naturally, and “positive impact” is repeated instead of using more precise language. There are also spelling errors such as “peolple,” “postive,” and “inustry.” Build a wider range of accurate topic vocabulary and check spelling carefully. More natural phrases such as “attract potential customers,” “stand out from competitors,” and “increase sales” would help explain the business reasons directly.

Grammatical Range and Accuracy: Band 5.0

You communicate your main position using mostly simple sentence patterns, and you attempt some longer structures with “because” and “that.” However, the range is limited, and errors occur frequently enough to make several sentences difficult to read. For example, “new thing attract more people” has a subject–verb agreement problem, while “it help us” and “it raise the economy” also need agreement with “it.” The sentence “take for example more unique things in industry, more will be the masses buy it” has an unclear structure, and “launching new things will have more options” does not clearly identify who has the options. Practise building complete sentences with clear subjects and verbs, and check articles, plurals, and agreement before submitting.

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