Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-14

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In their advertising, businesses nowadays are focusing that their products are new in some way because they would want their products to get to the customers. While this trend offers certain advantages, I believe it even brings some drawbacks, making it both a positive and a negative development.

On the one hand, the trend of advertisement to present the product in a different way is a positive development because it gives an individual a positive impression and motivation. People wanted to give it a try and get the products. For example, businesses advertise using the photos and videos of celebraties to draw the public attention from which people often find interested. Moreover, people nowadays are more attracted towards social media and followed whatever they find unique. Due to this, people are always follow new trend and try new products.

On the other hand, there are several negative consequences of this trend. Firstly, the businesses might have to bear loss because people don't trust them. There are so many people doing frauds and scams in the name of marketing. When a company spent a lot of money on advertisement and find struggle to gain the public support. As a result, they have to bear heavy loss. In addition to this, people do not trust on advertising things and wanted to visit the store before they purchase because sometimes they might get cheated. For instance, there are so many evidence of purchasing things from online without checking it properly where products doesn't match the quality.

In conclusion, advertising products in a different way makes people aware of scams, it also draw the attention of public towards the product.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both questions: you suggest that businesses highlight novelty to attract customers, and you present the trend as having both benefits and drawbacks. However, the reasons are only partly developed, so the response does not fully explain why businesses emphasise newness. The positive side focuses mainly on celebrity advertising and social-media trends, rather than explaining how presenting a product as new helps a business. The negative discussion shifts towards fraud and distrust, but does not clearly show how these outcomes arise specifically from novelty-focused advertising. Your conclusion repeats the two sides without making a clear overall judgement about whether the development is positive or negative. Develop each reason with a clearer explanation and example, and state your position consistently.

Coherence and Cohesion: Band 6.0

The response has a clear overall arrangement: an introduction, separate paragraphs for advantages and disadvantages, and a conclusion. Signposting such as “On the one hand,” “On the other hand,” and “In addition to this” helps readers follow the main direction. Within paragraphs, however, some links between ideas are not fully clear. For example, the move from celebrity advertising to social-media trends does not explain how both support the same point, while the discussion of companies’ losses and consumers’ distrust combines related but distinct consequences. The conclusion also introduces awareness of scams without clearly connecting it to the earlier argument. Use linking sentences to show cause and effect, and make references such as “this trend” more precise.

Lexical Resource: Band 5.5

You use enough topic-related vocabulary to communicate the main ideas, including “advertisement,” “public attention,” “social media,” “frauds and scams,” and “quality.” There are also attempts to express more specific concepts, such as “draw the public attention” and “bear heavy loss.” However, several word choices and collocations are unnatural or imprecise, which limits clarity: “focusing that their products are new,” “find interested,” and “trust on advertising things” do not express the intended meanings naturally. Spelling errors such as “celebraties” are also noticeable. Build a more accurate range of phrases for advertising and consumer behaviour, and check collocations and spelling when editing.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including a contrast clause in the introduction and a result clause beginning “As a result.” However, control is inconsistent, and errors occur in verb forms, agreement, and sentence construction. For example, “people are always follow new trend” combines incompatible verb forms, while “When a company spent a lot of money … and find struggle” has inconsistent tense and an incomplete construction. Other examples include “products doesn't match” and “people … wanted to visit,” where agreement or tense does not fit the surrounding meaning. These errors sometimes make relationships between ideas harder to follow. Practise forming accurate present-tense sentences and checking subject–verb agreement before attempting longer structures.

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