Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-14

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

In today's fast paced world, where trends are changing in the blink of an eye, selling a product is more difficult then manufacturing a product. to cope up with this, business owners adopted this strategy of advertising the novelty and usefulness of their product. Even though it has the advantage of business growth for owners, nevertheless, in my perspective, it's a negative development for buyers.

On one hand, a business owner, while starting a business, only ponder on one question: What is in demand and still not available in market?. He, after a careful analysis, commence a business, utilizing all his available resources and praying and working only for the progress. With the previous advertisement techniques failing, due to reduced impulsive buying and financial constraints, businesses now focus on advertising why there product is worth buying. This will compel the buyers to purchase products, despite of knowing whether it ill be useful for them or not.

In contrast, the buyers, spent their hard earned money on some not so useful things, resulting in a burden on their pocket, effecting monthly finance. One other consequence is that this will utilize the storage of their house, for instance, my friend living in an apartment with limited storage, buys a new bed set because it was manufactured from a novice material, later realized that it can't be fitted in the apartment.

In conclusion. the businesses should advertise the novelty of their product, but people instead of buying something impulsively as they are impressed of its novelty is an absolute curt. They should keep up an eye on their monthly expenses and buy accordingly.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both questions: you explain that businesses highlight novelty to attract buyers when older advertising methods are less effective, and you clearly judge the trend negatively for consumers. The example of your friend buying a bed set that does not fit the apartment helps illustrate the consequences of novelty-driven purchasing. However, the explanation of why businesses adopt this approach is less fully developed, and the claim that it compels people to buy is asserted rather than supported. Your conclusion also introduces advice to consumers without fully clarifying whether emphasising novelty itself can have benefits or drawbacks beyond encouraging unnecessary spending. Develop the business rationale and weigh the effects more explicitly to make the response more complete.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure: an introduction states your position, the body paragraphs discuss businesses and buyers, and a conclusion returns to the issue. Linking phrases such as “On one hand” and “In contrast” help signal the shift in focus. However, some connections are mechanical or unclear. “Even though … nevertheless” uses two contrasting signals together, while “In conclusion.” is incorrectly punctuated as a sentence break. The first body paragraph also moves from business planning to advertising and then to buyer behaviour without clearly separating those steps. Use topic sentences that state each paragraph’s main point, and make references such as “this” and “they” more precise so the progression is easier to follow.

Lexical Resource: Band 5.5

You attempt a range of vocabulary relevant to the topic, including “impulsive buying,” “financial constraints,” “novelty,” and “storage,” and these choices generally make your meaning understandable. There are also some inaccurate or unnatural expressions that limit precision, such as “cope up with this,” “ponder on one question,” “effecting monthly finance,” and “an absolute curt.” “Novice material” does not clearly convey the intended idea of a new or innovative material. Spelling and word-form choices such as “there” for “their” also affect accuracy. Aim for natural collocations and check that each less-common word expresses your intended meaning; for example, describe the product as “made from an innovative material.”

Grammatical Range and Accuracy: Band 5.0

You use both simple and more complex sentence forms, including a subordinate clause beginning “Even though” and the example introduced by “for instance.” Meaning is generally recoverable, but errors in sentence construction, agreement, verb forms, articles, and punctuation are frequent enough to make some sentences difficult to process. Examples include “business owners adopted” where the tense does not fit the general present discussion, “He … commence a business,” and “the buyers, spent,” where the subject and verb are separated incorrectly. The opening “to cope up with this” also begins with an uncapitalised word, and “In conclusion.” should not be a full stop. Practise accurate present-tense statements and review sentence boundaries, agreement, and article use.

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