Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 16 · 2026-11-14

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.5)

Nowadays,usually most of the businesses emphasise that their products are new in some way. It means that during advertisement, businesses illustrates their products in a impressive way more than the real. According to my opinion, it is a totally negative developmet because they are prasing their products falsely. It is a way to dodge people, that why i considers it a negative developmet.

I firmly believe that businesses should tell reality about their products instead of guiding people in a wrong way. But today, in our society, most of the businesses are cheating their customers by selling them old products by guiding them that they are new products. Businesses just change the name of product, or colour of products and then tell buyers that this is their new product, but the ingredients of products are same, old and low quality. It is totally unappreciated to guide people wrong or more than the real quality of product. No any state is supporting this false impression practice. That is the reason why i think it is a negative development.

Another reason is that businesses emphasise that their products ae new because they want to increase their sales. Businesses believe that in a beginning, the sale of new product is greater than the sale of old products. Like, my friend runs a home decor business. The sale of one of his product, named key holder, was very low in contrast to other products. He just changed the brand tag and packing of that product and then advertise it. Just within a week, the sale of that product became equal to the sale of other products.

It is true that there is huge impact of presenting old products in a new way. But as far as I am concerned, i consider it a completely negative development because it is not justified to guide people wrong about the products.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

Your response addresses both parts of the question: you explain that businesses present products as new to increase sales, and you clearly judge this practice negatively because it can mislead customers. The key-holder example gives relevant support for the sales explanation. However, the discussion of why businesses do this is more fully illustrated than the consequences for consumers; the claim that products are “old and low quality” is broad and would benefit from a specific explanation or example. Your position is clear, but the final paragraph mainly repeats it rather than extending the reasoning. To strengthen the response, explain more precisely how relabelling affects buyers, such as leading them to pay more for an unchanged product.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, two body paragraphs and a conclusion. The paragraphs generally have distinct purposes, and phrases such as “Another reason” help signal a shift to the sales motive. However, progression within paragraphs is sometimes repetitive: the first body paragraph restates that misleading customers is negative several times, while the conclusion repeats the same judgement without synthesising the reasons. Some links are awkward or unclear, including “That is the reason why i think” and “It is true that there is huge impact.” Improve cohesion by making each paragraph develop one main point in a clear sequence, and use pronouns and linking phrases only when their references are unmistakable.

Lexical Resource: Band 5.0

You use relevant vocabulary for the topic, including “advertise,” “customers,” “ingredients,” “brand tag,” and “sales,” so the main ideas are understandable. However, the range is limited and several word-choice, collocation and spelling problems make the writing less natural. Examples include “guiding people in a wrong way,” “dodge people,” “unappreciated,” and “huge impact”; these do not express the intended meaning precisely in context. There are also spelling errors such as “developmet,” “prasing,” and “ae.” Build a more accurate set of phrases for discussing marketing and consumer trust, and check spelling and word forms carefully. More precise vocabulary would help distinguish misleading claims from ordinary product updates.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentences, including a conditional-style explanation of how changing packaging affected sales and a contrast introduced by “But.” The overall meaning is usually recoverable, but errors occur across sentence patterns and sometimes make the reader pause. For example, “businesses illustrates” has subject–verb disagreement, while “in a impressive way” and “the sale of one of his product” show article and plural errors. The sentence “It is a way to dodge people, that why i considers it” also has faulty clause connection and verb agreement. Practise accurate subject–verb agreement, articles, plurals and sentence boundaries, then proofread capitalisation and punctuation. Greater control of these basics will make your ideas easier to follow.

See this exact question answered at other band scores. The same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.