Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 16 · 2026-11-14

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 5.0)

People involved in the business and use the method of advertisement to market their products in public.People use to market their product by highlighting some attractive features of the products to attract more public.It can be a positive or negative development in their business or community that i will discuss in detail.

First of all,people want to improve their business,income and boost their development.they want to advertise the product by different method and people will convinced more and buy their product that will increase their sales of product and more income will come.In addition,whenever the stock of their product is not saled very much and stored for longer time then they want to sale it by adding some unique features such as ''our product is new and updated''.In this way people attract more toward the updated and new product and the public attract more.For example,when we use to go any market or shop the shopkeepers sale their old dated product first with the new product then the others in the stock.

On the contrary,when the people buy the products by the the believe of that these are outdate product but in return it gives the people negative response and people dont buy such product again and this will be have a negative impact on the business.It will also may have a big loss in the business.

To conclude with my personel opinion,it may have a negative or positive development in the business to emphasise that their product is new in some way.People should consider both of these factors before taking decision on their product.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both questions by suggesting that businesses highlight novelty to increase sales and by considering possible positive and negative effects. However, the response only partially fulfils the task because the reasons are not clearly separated or fully explained, and your view on whether this is positive or negative remains uncertain. The example about shopkeepers selling older stock first does not clearly show how advertising a product as new works or why businesses do this. The negative point about customers losing trust is relevant, but it is brief and not supported with a specific example. State a clear overall position and develop each main idea with a direct explanation and a relevant example.

Coherence and Cohesion: Band 5.0

Your response has a basic paragraph structure, with an introduction, a paragraph about business benefits, a contrasting paragraph, and a conclusion. This gives the reader some organisation. However, the overall progression is not always clear: the opening says the issue may be positive or negative, while the conclusion repeats this uncertainty rather than resolving it. Linking phrases such as “First of all,” “In addition,” and “On the contrary” are used, but connections between ideas are sometimes unclear or repetitive. For example, the discussion of old stock and the shopkeeper example do not connect explicitly to the central point about advertising products as new. Make each paragraph focus on one clear idea and use references and transitions that show how the example supports it.

Lexical Resource: Band 5.0

You use a range of task-related words, including “advertise,” “attractive features,” “unique features,” “sales,” and “negative impact,” so the main topic is generally understandable. However, the vocabulary is limited and several word choices or collocations are inaccurate, sometimes making the meaning difficult to follow. Phrases such as “more public,” “the public attract more,” and “negative response” do not express your intended meaning naturally. There are also spelling and word-form errors, including “personel” and “outdate.” Aim to use precise terms for customers and product novelty, and check common collocations. For instance, explain that businesses promote a product’s new features to attract customers, rather than repeating broad references to “people” and “public.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and longer sentences, including a conditional idea beginning “when the stock of their product…” and a contrast introduced by “On the contrary.” However, the range is limited, and attempts at complex sentences often contain errors that make the relationships between ideas hard to understand. Examples include “people will convinced,” “this will be have,” and “It will also may have,” where verb forms and auxiliary verbs are not controlled. Subject–verb agreement and sentence boundaries are also problematic, as in “the public attract more” and the run-on opening paragraph. Practise building accurate sentences with one main clause and a clearly formed subordinate clause, and check verb forms, agreement, articles, and punctuation before submitting.

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