Band 7.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 7.0 · Cambridge IELTS 16 · 2026-07-25

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 7.0)

Nowadays, businesses emphasize that their products are unique in certain aspects. These claims are largely intended to attract customers and inform them about what makes their products more valuable than products thoseof their competitors. Although this trend creates intense market competition and immense pressure to produce better products, it also brings innovation in society.I think it is a positive development as it improves the quality and the variety of products overall.

Currently, globalization has introduced customers to a much wider range of products in terms of products' features as well as product quality.In addition, strong digital marketing of products has influenced customers in many ways. Today's customers are more concious when buying any product and they are interested to know all the possible benefits of buying a particular as well as any related disadvantages a products can cause. If a company will not highlight the special features they offer with their products it will be harder for them to attract the desired number of customers, which will ultimately have financial repercussions.

Moreover, due to increasing numbers of brands selling similar products it's even harder for customers to decide that which product to choose. Advertising distinguished features of a particular product infact help the buyer to make a better choice according to their requirements.Moreover, it help the customer to realize what they prioritize more while choosing a particular product as there can be a trade-off. For instance, a customer may like to prefer a perfumed detergent over any other detergent with better cleaning.

Hence, adversitizing the innovations in a product or emphasizing the unique features is of crucial importance for produces as well as consumers and I conclude it's a positive development to meet the emerging needs in global market and this kind of marketing must be appreciated.

AI examiner evaluation

Task Achievement / Task Response — Band 7.5

You have addressed all parts of the prompt by explaining why businesses emphasize newness and providing a clear opinion on whether this is positive. Your position is consistent throughout the essay. The ideas are relevant, such as the role of competition and the benefit to consumer choice. However, the development of these ideas could be more nuanced. For example, while you mention that it creates pressure, you could further explore the potential negative aspects of this trend, such as consumerism or planned obsolescence, to provide a more balanced and sophisticated argument. Overall, the response is well-focused and directly answers the task requirements.

Coherence and Cohesion — Band 7.0

The essay is logically organized with a clear introduction, body paragraphs, and a conclusion. You use cohesive devices such as 'In addition', 'Moreover', and 'Hence' to link your ideas. However, some transitions feel slightly mechanical, and there are minor issues with referencing. For instance, the phrase 'products thoseof their competitors' contains a typo and awkward phrasing. Paragraphing is used appropriately to separate distinct points. To reach a higher band, ensure that the flow between sentences is smoother and that cohesive devices are integrated more naturally rather than just acting as signposts at the start of sentences.

Lexical Resource — Band 6.5

You demonstrate an adequate range of vocabulary for the task, using terms like 'globalization', 'financial repercussions', and 'prioritize'. There are some spelling errors, such as 'concious' instead of 'conscious' and 'adversitizing' instead of 'advertising'. Additionally, some word choices are slightly imprecise, such as 'produces' instead of 'producers'. While these errors do not impede communication, they indicate a need for more careful proofreading and a wider variety of collocations. To improve, focus on using more precise academic vocabulary and ensuring correct spelling of key terms related to the topic.

Grammatical Range and Accuracy — Band 6.5

You use a mix of simple and complex sentence structures. While your meaning is generally clear, there are several grammatical slips, such as 'a products can cause' (should be 'a product can cause') and 'it help the customer' (should be 'it helps'). There are also punctuation issues, such as missing spaces after periods in some places. Your control of complex structures is developing, but there is a lack of consistent accuracy in subject-verb agreement and article usage. Increasing the frequency of error-free sentences through careful editing would significantly improve your score in this criterion.

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