Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 16 · 2026-07-26

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 6.5)

In the modern era, people are flooded with lots of advertisements. Print media and electronic media have made for business to showcase their new products to wide range of audiences. Some people believe that businesses today more focus on an advertising their goods are new in somehow. There are numerous reason behind this. I think it has negative consequences.

To commence with, many prominent businesses want to market their products and sustain their position or build new place in the competitive market so they always come up with upgraded goods to encourage consumers to purchase their items. For instance, many youngster are crazy for iphone so the Apple company advertising their smartphone smartly and emphasise that they are going to launch new smartphones which is completely different from existing one. Second, many larger businesses want to increase their sales without investing enormous amount in their new product, just make small and advances changes then also the focus on their goods are new.

Nevertheless, it is a negative trend. Businesses mislead individuals by providing similar or slightly more upgraded version of existence one. They might not give new products entirely. Further, many people buy such items on expensive prices to keep up with technology and vogue but whenever discover they feel dishearten. They think even though spending high amount they received only improved version.

To recapitulate, advertisements are vital in today digital era as it assist people to get information about new items and also for businesses to sale their goods to wide audiences. Individuals should always check about the products before purchasing goods.

AI examiner evaluation

Task Achievement / Task Response — Band 6.5

The response addresses both parts of the prompt: explaining why businesses emphasize 'newness' and providing an opinion on whether this is positive or negative. The ideas are relevant, such as the competitive nature of markets and the strategy of incremental product updates. However, the development is somewhat limited. The explanation regarding why businesses do this is clear, but the discussion on the negative consequences could be more deeply explored with more specific examples beyond the mention of smartphones. The position is clear throughout, but the depth of analysis is more characteristic of a Band 6 level, as some points remain slightly under-developed.

Coherence and Cohesion — Band 7.0

The essay is organized into logical paragraphs, each with a clear focus. There is a progression of ideas from the introduction to the body paragraphs and the conclusion. Cohesive devices are used, such as 'To commence with', 'Nevertheless', and 'To recapitulate', though some transitions feel a bit mechanical. Referencing is generally clear, although there are occasional lapses in flow due to grammatical errors. The paragraphing is appropriate, and the overall structure helps the reader follow the argument without significant difficulty.

Lexical Resource — Band 6.5

The vocabulary is adequate for the task, allowing the writer to express their ideas clearly. There are attempts to use topic-specific vocabulary like 'competitive market', 'upgraded goods', and 'vogue'. However, there are several instances of awkward phrasing and word choice errors, such as 'many youngster are crazy for iphone' and 'whenever discover they feel dishearten'. These errors do not impede communication, but they highlight a lack of precision and control over more sophisticated lexical items. Expanding the range of collocations would improve the score.

Grammatical Range and Accuracy — Band 6.0

The essay uses a mix of simple and complex sentence structures. However, there are frequent grammatical errors throughout the text, including issues with subject-verb agreement ('many youngster are'), article usage ('the Apple company'), and word order ('business to showcase their new products to wide range'). While these errors are noticeable and occur frequently, they rarely prevent the reader from understanding the intended meaning. To reach a higher band, the writer needs to focus on sentence-level accuracy and proofreading for basic grammatical slips.

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