Band 7.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 7.0 · Cambridge IELTS 16 · 2026-07-27

IELTS Writing Task 2 question

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Student answer (Band 7.0)

Nowadays, multinational companies use various social medial platforms to promote their goods and services affirming that they are build with new modern techniques and are best in the market. The primary reason, for the brand promotions like this, is to attract the younger customers who take interest in trying new products either it be any beauty products or household items. According to my opinion, this is a positive development because public gets to know the difference in the products before buying and can make an easy choice.

The businesses emphasize the uniqueness of their products as a marketing strategy for the targeted audience. Majority of teens search about the details of the item such as the ingredients used, methods of application and any side effects before making a purchase. Therefore, companies have started advertising the information which highlights, how there items are new from others available in the market. In a local employee survey conducted by supermarket in Woodstock city, it was found that teenagers usually buy more of those brands which advertise their product by highlighting the new features rather than the old ordinary marketing.

There are several positive aspects in regards to this approach, both from the customer and business point of view. First, this creates more transparency between both parties as the buyer gets informed about the new features available and if those fits in their needs or not, so this makes it more convenient to make a purchasing decision. On the other other hand, when businesses promotes the goods explaining their new properties, they earn long term loyal customers and more satisfactory reviews which evidently enhance their sales and profits.

In my opinion, marketing the goods by advertising their new features is a benefit for both seller and purchasers marking it as a positive development.

AI examiner evaluation

Task Achievement / Task Response — Band 7.5

You have addressed all parts of the prompt, providing reasons for the emphasis on 'new' products and expressing a clear opinion that this is a positive development. Your ideas are relevant and supported by examples, such as the mention of consumer transparency and the local survey. To reach a higher band, ensure your arguments are fully developed; for instance, you could elaborate more on the potential downsides of this trend, such as consumerism or the 'planned obsolescence' of older products, to provide a more balanced and nuanced discussion. Overall, your position is consistent and well-maintained throughout the essay.

Coherence and Cohesion — Band 7.0

Your essay follows a logical progression, with a clear introduction, body paragraphs, and a conclusion. You use cohesive devices such as 'Therefore', 'First', and 'On the other hand' to link your ideas effectively. However, there are some minor issues with mechanical cohesion, such as the repetition of 'other' in 'on the other other hand' and some slightly awkward phrasing in transitions. Paragraphing is used appropriately to separate distinct ideas. To improve, focus on varying your cohesive devices and ensuring that referencing remains precise throughout the text to enhance the flow between sentences.

Lexical Resource — Band 6.5

You demonstrate an adequate range of vocabulary for the task, using terms like 'multinational companies', 'marketing strategy', and 'transparency'. There are some instances of slightly unnatural word choices, such as 'build with new modern techniques' (should be 'built using') and 'if those fits in their needs' (should be 'if those fit their needs'). While these errors do not impede communication, they prevent the vocabulary from reaching a higher level of sophistication. To improve, focus on collocations and ensuring that word forms (e.g., verb tenses and pluralization) are used accurately in context.

Grammatical Range and Accuracy — Band 6.5

You use a mix of simple and complex sentence structures, which is appropriate for this level. However, there are frequent grammatical errors, such as 'public gets to know' (needs an article: 'the public'), 'how there items are new' (should be 'their'), and 'when businesses promotes' (subject-verb agreement error). While these errors are noticeable, they rarely impede the reader's understanding of your message. To achieve a higher band, pay closer attention to subject-verb agreement, article usage, and homophone errors (there/their/they're) to ensure your writing is more polished and error-free.

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